David W. Guth – författare

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.

The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms.

Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach.

Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.

The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms.

Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach.

Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.

When the first span of the Chesapeake Bay Bridge opened July 30, 1952, it was a watershed moment in Marylands history.

The construction of the bridge took political courage, creative engineering, people working together, and a determination to overcome pettiness. In this detailed history, journalism professor David W. Guth traces the bridges history from its planning to its post-construction effects on the region.

From his boyhood memories of the bridge to the details of its construction, the book also tells the story of the people of Marylandoften referred to as a confederacy of two shores.

The recurring themes during the debate over building the first, the second, and now possibly a third bridge highlight issues confronting all Americans, including social and political equality, the price of unrestrained growth, the role government should play in our lives, and the importance of enlightened and courageous leadership.

While there were unintended consequences that went along with building a bridge to cross the Chesapeake, it began the process of removing social, political, racial, cultural, and economic barriers.

The people of Price City, Missouri, were convinced "it couldn''t happen here" just as the people of Newton, Connecticut; Littleton, Colorado; and Parkland, Florida, had once believed. But it did, amidst the political and social upheaval of the nation''s worst pandemic in a century. What conditions led to one of the worst mass-casualty school shootings in American history?

Thirteen Minutes: Death of an American High School is a fact-based fiction grounded within contemporary journalism. It describes the root causes of a painful American form of tragedy. At the heart of the story is a typical rural community, just the kind of place where these atrocities frequently occur. It is also about a town polarized by political and social strife exacerbated by the global pandemic. There are Price City''s most powerful man and his son, both self-absorbed bullies whose actions have far-reaching and unintended consequences. It is also a tale about the social pecking order within a high school, where athletes and popular kids rule while those considered outsiders or loners are often targets of abuse. Most outsiders and loners suffer in silence. But sometimes they don''t.

School mass-casualty shootings have become an all-too-familiar and all-too-terrifying aspect of modern life. Thirteen Minutes: Death of an American High School serves as a cautionary tale that provides insight into the causes and effects of these uniquely American tragedies.