Dennis Rook – författare
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1 produkter
Brands, Consumers, Symbols and Research
Sidney J Levy on Marketing
Av Sidney J. Levy, Dennis Rook
Häftad, 1999
2020 kr
Lägg i varukorg
The 54 collected works in this volume provide an opportunity for the reader to determine whether Sidney's work, individually and/or collectively, qualify as a masterpiece. For me, Sidney has created more individual pieces of his work that merit this status than any other marketing scholar I know. …