Derek Day – författare
Visar alla böcker från författaren Derek Day. Handla med fri frakt och snabb leverans.
3 produkter
Creating Passion Brands
How to Build Emotional Brand Connection with Customers
E-bok, 2005
575 kr
Lägg i varukorg
At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for …
Creating Passion Brands
How to Build Emotional Brand Connection with Customers
Häftad, 2007
513 kr
Lägg i varukorg
At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim.Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways …
