Dhiraj Murthy - Böcker

Twitter is a household name, discussed for its role in national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” The first edition of Murthy’s balanced and incisive book pioneered the study of this medium as a serious platform worthy of scholarly attention. Much has changed since Twitter’s infancy, although it is more relevant than ever to our social, political, and economic lives. This timely second edition shows how Twitter has evolved and how it is used today. Murthy introduces some of the historical context that gave birth to the platform, while providing up-to-date examples such as the #blacklivesmatter movement, and Donald Trump’s use of Twitter in the US election. The chapters on journalism and social movements have been thoroughly updated, and completely new to this edition is a chapter on celebrities and brands. Seeking to answer challenging questions around the popular medium, the second edition of Twitter is essential reading for students and scholars of digital media.

Twitter is a household name, discussed for its role in national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” The first edition of Murthy’s balanced and incisive book pioneered the study of this medium as a serious platform worthy of scholarly attention. Much has changed since Twitter’s infancy, although it is more relevant than ever to our social, political, and economic lives. This timely second edition shows how Twitter has evolved and how it is used today. Murthy introduces some of the historical context that gave birth to the platform, while providing up-to-date examples such as the #blacklivesmatter movement, and Donald Trump’s use of Twitter in the US election. The chapters on journalism and social movements have been thoroughly updated, and completely new to this edition is a chapter on celebrities and brands. Seeking to answer challenging questions around the popular medium, the second edition of Twitter is essential reading for students and scholars of digital media.

In Social Media Cultures, Dhiraj Murthy provides a theoretically-grounded, historical exploration of the social media landscape. Uniquely tracing the evolution of social media – from traditional media like letters, postcards, and the telephone to new media and platforms – Murthy argues that these contemporary phenomena are not divorced from their analog antecedents. The historical and theoretical frameworks employed in this book allow readers to better understand the intricacies of nuanced modern dynamics like cancel culture, self-expression, and celebrity influence. Focusing on mobility, political discourse, and the power of witnessing from global perspectives, Murthy uses empirical case studies from both the Global South and North to demonstrate the profound impact of social media on culture, politics, and everyday life. Ultimately, Murthy encourages readers to reflect on their roles within the broader social media ecosystem and to consider the far-reaching consequences of social media engagement on a global scale. Scholars of communication, media studies, social media, and sociology will find this book of particular interest.