Diane Barthel - Böcker
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2 produkter
2 produkter
386 kr
Skickas inom 5-8 vardagar
Historic preservation is a cultural movement gaining momentum and adherents throughout Europe and the United States. How do we decide what to preserve and how to preserve? Who benefits from the efforts of preservationists, curators, developers, and other "symbolic bankers" to safeguard an increasing variety of structures for future generations? Diane Barthel raises these and other questions in this important new book. Taking a comparative approach, Barthel finds that preservation in Britain has largely been an elite enterprise aimed at preserving traditional values. In the United States, by contrast, the pattern is much more dynamic and democratic, though also more permeated by commercialism. Is preservation becoming another means of consuming history, like media representations or "historic" shopping outlets? Or does it have a special significance as a very tangible means of getting in touch with our collective and individual pasts? These and other issues--including war and remembrance, agrarian and industrial preservation, and religious preservation in a secular society--demonstrate the significance of what Barthel calls "the Preservation Project" and why we all have a stake in how our history is reconstructed and interpreted.
321 kr
Skickas inom 7-10 vardagar
In this lively critical analysis, Diane Barthel reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, she demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer. She explores psychological, sociological, and cultural messages in advertising to show how Putting on Appearances is anything but a purely personal matter, and how the social realities in which we are forced to live are conditioned by the personal appearances we choose to create.Most advertisements are not sexually obvious, but rely instead on sexual story-telling in which seduction, deception, and passion are portrayed as acceptable means for achieving selfhood. Advertisements that proclaim, "Now is the time to paint your knees" speak with one form of authority: those that present the voice of the all-knowing scientist or the nurturing mother rely on others. Celebrities figure as professional beauties and wise older sisters, sharing their secrets with the consumer. "The Gentle Treatment Great Model Search Made Me a Star. Now it's your turn."Inseparable from the clothes we wear and the products we use are our ideas and fantasies about our bodies. Beauty products present beauty rituals as transcendent occasions, and diet products call up religious imagery of guilt and salvation. The body itself is to be anxiously manipulated and systematically worked over until the consumer "turns her body into...an advertisement for herself, a complicated sign to be read and admired."In the series Women in the Political Economy, edited by Ronnie J. Steinberg.