Dietmar G. Wiedemann – författare
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2 produkter
Handbook of Research on Mobile Marketing Management
Av Key Pousttchi, Dietmar G. Wiedemann
Inbunden, 2009
3976 kr
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The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing practices. Through offering more than 25 insightful articles by international experts, this reference is a critical resource for advertisers, researchers, and …
Handbook of Research on Mobile Marketing Management
Av Dietmar G. Wiedemann, Key Pousttchi
E-bok, 2009
3474 kr
Lägg i varukorg
Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of marketing provides the luxury of reaching consumers in a greater variety of times and settings than ever before, a possibility that those in the …