Don Nutbeam - Böcker

Not all health promotion programs are equally successful in achieving their aims and objectives. The use of theory significantly improves the chances of success.Theory in a Nutshell 4e provides practitioners and students of health promotion with an overview of the most influential theories and models used to guide health promotion practice. For each theory discussed, an explanation of the main elements of the theory is provided, followed by a commentary on its relative strengths and weaknesses, and somesuggestions as to how it can be applied to the real world.New to this edition:greater attention to the influence and application of digital communication and technologies on health promotion practiceexamples and reflections on lessons that have emerged since 2020 from the global COVID-19 pandemic.Written by internationally recognised leaders in the field, all sections have been thoroughly revised and updated, while maintaining the concise, accessible style of the previous editions. This book is highly recommended for public health practitioners, health promotion and health education specialists, and social policy makers, as well as students of public health and health promotion.

Evaluation is essential in determining the success of health promotion programs. Just as each program is unique in nature, so too should be its evaluation. All programs can benefit from some form of evaluation. Evaluation in a Nutshell 3e is a succinct guide to the strategic and technical issues that arise during the evaluation of health promotion programs, providing practical advice on how to understand, interpret and assess existing health promotion programs.This book takes a real-life and pragmatic public health perspective, equipping students with foundation knowledge and core skills to develop and implement appropriate evaluations. Evaluation in a Nutshell 3e provides practical guidance on when and how to evaluate programs, and the range of evaluation designs and research methods that can be used to evaluate different projects and program types.New to this edition:new chapter on the evaluation of natural experiments and policynew frameworks and methods for the evaluation of scaled-up interventionsupdated materials on new research design used to address program effectiveness.Written by internationally recognised leaders in the field, all sections have been thoroughly revised and updated, while maintaining the concise, accessible style of the previous editions. This book will guide students in developing the core skills necessary for valuable and practical evaluations.

Health Literacy in a Nutshell will help you understand how to be a better communicator, and how to work more effectively with patients and communities in helping them to find, understand and use health information to make good decisions about their health.

Health Literacy in a Nutshell is an essential resource for students and frontline practitioners who want to improve their understanding of health literacy and health communication. This book provides a useful prompt on key issues, as well as guidance on how to organise and deliver interventions to improve health literacy.

Written by internationally recognised leaders in the field, this compact, easy-to-use guide provides pragmatic advice and guidance. It draws upon the best available scientific evidence with numerous practical examples of effective communication to improve health literacy among patients and community populations.

Features:

An introduction to health literacy concepts and definitionsPractical communication tools for frontline health workersStrategies for improving health literacy in communitiesMastering digital health communicationMeasurement and monitoring of health literacyThe role of health literacy in improving equity in health

This book is highly recommended for busy students and health practitioners, including experienced researchers and practitioners, who want to become better communicators and work more effectively with individuals and communities in helping them to find, understand, appraise and apply health information.