Don Stacks - Böcker
Effects on Credibility Attraction and Attitude of Reward and Distraction Through Violations of Personal Space Expectations
723 kr
Skickas inom 5-8 vardagar
Effects on Credibility Attraction and Attitude of Reward and Distraction Through Violations of Personal Space Expectations
1 083 kr
Skickas inom 5-8 vardagar
Measuring the Impact of Social Media on Business Profit & Success
A Fortune 500 Perspective
444 kr
Skickas inom 5-8 vardagar
Measuring the Impact of Social Media on Business Profit & Success
A Fortune 500 Perspective
1 328 kr
Tillfälligt slut
253 kr
Skickas inom 10-15 vardagar
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated. Both Drs. Stacks and Michaelson are members of that Commission and have been in the forefront of taking public relations research, measurement, and evaluation to the next level. This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.