Donald Roy - Böcker

Taking as notional parameters the upheaval of the French Revolution and the events leading up to the Unification of Italy, this volume charts a period of political and social turbulence in Europe and its reflection in theatrical life. Apart from considering external factors like censorship and legal sanctions on theatrical activity, the volume examines the effects of prevailing operational conditions on the internal organization of companies, their repertoire, acting, stage presentation, playhouse architecture and the relationship with audiences. Also covered are technical advances in stage machinery, scenography and lighting, the changing position of the playwright and the continuing importance of various street entertainments, particularly in Italy, where dramatic theatre remained the poor relation of the operatic, and itinerant acting troupes still constituted the norm. The 460 documents, many of them illustrated, have been drawn from sources in Britain, France and Italy and have been annotated, and translated where appropriate.

Taking as notional parameters the upheaval of the French Revolution and the events leading up to the Unification of Italy, this volume charts a period of political and social turbulence in Europe and its reflection in theatrical life. Apart from considering external factors like censorship and legal sanctions on theatrical activity, the volume examines the effects of prevailing operational conditions on the internal organization of companies, their repertoire, acting, stage presentation, playhouse architecture and the relationship with audiences. Also covered are technical advances in stage machinery, scenography and lighting, the changing position of the playwright and the continuing importance of various street entertainments, particularly in Italy, where dramatic theatre remained the poor relation of the operatic, and itinerant acting troupes still constituted the norm. The 460 documents, many of them illustrated, have been drawn from sources in Britain, France and Italy and have been annotated, and translated where appropriate.

James Robinson Planché was one of the most prolific and successful of nineteenth-century playwrights. In a career spanning fifty years he wrote over one hundred and eighty pieces of all types, from pantomime and farce to melodrama and opera, for production at a wide range of London theatres. This book offers a representative selection of his most popular plays. It includes one melodrama - The Vampire; or The Bride of the Isles (1820), which represents the first treatment of the vampire theme on the English stage; one farce - The Garrick Fever (1839); three 'fairy' extravaganzas - Beauty and the Beast (1841), Fortunio and his Seven Gifted Servants (1843), and The Discreet Princess; or, The Three Glass Distaffs (1855); one 'classical' extravaganza - The Golden Fleece; or, Jason in Colchis and Medea in Corinth (1845); and one revue of events in contemporary London - The Camp at the Olympic (1853). The volume includes a lengthy introduction which sets the plays in the theatrical context of their time, a chronological record of Planché's life, a complete list of his plays, and a bibliography.

In State Governments: Institutions and Issues, a dialogic approach is used to provoke discussion regarding the major institutions of state governments today (federalism, tribal governments, governors, legislatures, judiciaries, and elections). Public policy issues (sprawl, educational choice, welfare and health care reform, water, taxes, living wages, and lotteries) also are subjected to dialogic treatment. Unlike the function of textbooks that provide general, descriptive coverage, these dialogues focus on the arguments and principles and the reasoning and evidence that bear on the lively practices of our political institutions and public policy debates.Some major overriding questions are: Where is power and leadership best located? What is the proper role of state government? What makes for social justice in a capitalistic democracy? Where and when should our state governments take the initiative to improve citizens' quality of life? Readers are invited to use their decision-making and conflict-resolution skills (often this means a balancing and weighing process) to fashion reasonable public policy outcomes. These dialogues also serve as a springboard for discussion and/or doing research that would dig more deeply and thoroughly into public policy issues.

Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making provides students with the skills and strategies they need to effectively assess the efficacy of marketing initiatives. With this knowledge, future marketers are well-equipped to speak to impact of marketing activities, make recommendations, and influence the trajectory of business decisions within their company or organisation.The book introduces metrics and related topics involved in measuring marketing performance. Opening chapters provide readers with an introduction to marketing metrics and describe the different sources of data available to marketers. Additional chapters address metrics that gauge the health of a firm's marketing function, such as growth rate, market share, relative market share, and net promoter score, as well as the relationships between price, costs, and profit. Students learn how to evaluate customer relationships, how marketing efforts can affect sales, and the ins and outs of online marketing, e-commerce, and email marketing. The topics of social media marketing, Google Analytics, and practices and technology tools for presenting information are included. Throughout the text, students learn how to calculate metrics and then how to convert that data into valuable knowledge and powerful decision-making.Developed to provide future marketing professionals with a foundational guide to assessment, Marketing Metrics is an ideal textbook for courses and programs in marketing and advertising.