Doris Naisbitt – författare

"[John Naisbitt''s] vision of the world''s economy has the mark of genius." —Minneapolis Star TribuneInternationally-renowned futurist and bestselling author John Naisbitt is back with China''s Megatrends, the most comprehensive look at the present and future of China and the transformation that is reshaping its economic, political, and social systems. Since publishing the enormously popular Megatrends—a New York Times bestseller for two years that has been published in 57 countries—John Naisbitt has become the most respected and well-known prognosticator of global trends. To write China''s Megatrends, Naisbitt and wife Doris were granted unprecedented access by the Chinese government to all aspects of the country and its social model. Using the same techniques of information gathering and analysis as Megatrends, the Naisbitts present a prescient and unique perspective on the emergent global power and its role in the future of globalization.

From the authors of The New York Times bestseller, Megatrends: Ten New Directions Transforming Our Lives, comes Mastering Megatrends: Understanding and Leveraging the Evolving New World, which deals with the complexity of change. It is one thing to spot a real trend from a fad, but it is quite another thing to deal with an incoming trend.In today’s digital world, almost everyone can easily access information. But this information can be either fact or opinion, informative or intentional, intellectual or populist, spread by humans or algorithms. Once spread, it is consumed by readers who may be open or biased and have culturally and geographically diverse attitudes.Since we naturally tend to ignore information that jeopardizes our own expectations, Mastering Megatrends offers guidelines on how to take down internal and external barriers of understanding as it covers such topics as:• HOW TO MAKE JUDGMENTS AND MASTER EMOTIONS • UNDERSTANDING THE EMERGING PLAYERS • A NEW MAPPING OF THE WORLD • MASTERING A NEW WORKING WORLD • MASTERING THE EDUCATION CHALLENGE • MASTERING MASS COMMUNICATIONS • MASTERING A NEW TRADE ORDER