Doug Newsom - Böcker

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.

This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication.Key features include: Addresses an important subject that few other books do: how to communicate in the global media marketplace at both the interpersonal and public levelExplores mass modes of communication including advertising, public relations, the Internet, news, and magazinesRich with real life examples, chosen to appeal to studentsDraws on the author's experiences teaching media and public relations across Asia, Africa, and EuropeExamines the factors that are influencing cross-cultural communication, bringing together practical, philosophical, and theoretical approaches to various types of interaction.Bridging the Gaps in Global Communication is accompanied by an instructor’s manual, available at www.blackwellpublishing.com/newsom.