Douglas Kruger – författare

Over the past decades, there have been amazing breakthroughs in behavioural economics. What if you could gather all the best ones in one place? An entire book packed full of ‘smart-cuts’…? Steve Jobs once made an interesting point: ‘Animals in the wild may be more energy-efficient than humans. But put a guy on a bike, and he blows past all of them.’ That’s because technology is ‘like a bicycle for the mind.’ Turns out, the landscape is littered with bicycles. Adopt the principles and you can do almost everything faster and better. Here you will find direct answers to questions like: ‘How do you get the most out of your brain?’, What’s the best way to structure a team?’ or even, ‘How can our business be ten times cheaper or ten times faster than an industry giant?’ These insights are gamechangers. They come from trusted sources and work in the real world. Here is a condensation of the best brilliant breakthroughs across a range of spheres, in one easy guide. Whether you are chasing personal goals, leading teams, persuading others or are merely interested in clever ways of living the human experience, you will pick up dozens of ingenious accelerators within the pages of Wicked Smart.