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3 produkter
3 produkter
E-bok
Engelska, 20132 285 kr
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The immense tourism offer available able to fulfil the individual needs leads the way to interchangeable products. For the consumer it doesn’t make much of a difference whether travelling to destination A or B, with the tour operator X or Y etc. Actually, with all the communication channels and the more and more detailed information available the consumer is in a state of information overload. Impossible to consider everything! Thus, the holiday decision is not the final result of a comprehensive search- evaluate choice process but a good-enough solution considering a few aspects of a few products from a few information sources. Rational arguments are not very important. This is the state consumer researcher call “low involvement”. This book tries to structure the impacts of a world in change on the consumer’s behaviour in tourism and to identify some of the aspects being the most important for the foreseeable future. Focusing on the consumer the book does not ignore the importance of the tourism offer, the industry, the destinations etc. They constitute some of the factors leading to a change in consumer behaviour, and they are together with others the field where the behaviour of the consumers shows up and where the knowledge of the consumer can be applied.
E-bok
Engelska, 20144 570 kr
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Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means "to turn the mind toward." The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. This book Intertwines the development of the consumer culture with exploration of then historical political, regulatory, and ethical issues of advertising. Includes clear, comprehensive tables that chronicle historical developments and key legal cases. Offers readability for undergraduates but provides enough depth to serve as a graduate level text. Contents extensive notes and bibliography.
E-bok
Engelska, 20146 568 kr
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The steps in research generally represent the overall process, however they should be viewed as an ever-changing process rather than a fixed set of steps. Most researches begin with a general statement of the problem, or rather, the purpose for engaging in the study. The literature review identifies flaws or holes in previous research which provides justification for the study. Often, a literature review is conducted in a given subject area before a research question is identified. A gap in the current literature, as identified by a researcher, then engenders a research question. The research question may be parallel to the hypothesis. The hypothesis is the supposition to be tested. The researcher(s) collects data to test the hypothesis. The researcher(s) then analyzes and interprets the data via a variety of statistical methods, engaging in what is known as Empirical research. The results of the data analysis in confirming or failing to reject the Null hypothesis are then reported and evaluated. At the end the researcher may discuss avenues for further research. The aim of this book is to help you become competent in the process of management and consultancy research activities. In achieving this aim the text encompasses the skills and procedures of consultancy research.