Drew Eric Whitman – författare

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.FACT! Four-color ads are up to 45 percent more effective than black and white.New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

The latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Cashvertising. Are you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of dollars have already been invested in extensive advertising research uncovering what works, what doesn’t, and the most effective strategies for skyrocketing your response rate, sales, and reports. Why reinvent the wheel?  By analyzing studies conducted on thousands of ads, millions of emails, and billions of clicks, the renowned author of the bestselling Cashvertising—Drew Eric Whitman—distills years of experience and exhaustive testing into actionable techniques ready for you to inject new life into your ads, emails, web pages, and posts for profit-boosting results. To create successful Facebook, Instagram, and X (formerly Twitter) ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship.Whether you’re looking to refine your existing campaigns or venture into the world of online advertising for the first time,Cashvertising Online provides the tools and expertise you need to base your ads on science instead of guesswork, examining the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive. You’ll craft compelling campaigns and generate remarkable results . . . all based on exhaustive studies and real-world testing. No fluff or filler, it’s fast reading, fun, and 100 percent practical.

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology

BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.

You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more.

"A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible."Dr. Joe Vitale, author of Hypnotic Writing and There's A Customer Born Every Minute

“Read it and sell more—it’s just that simple.”Roger Dawson, author of Secrets of Power Negotiating

“Puts you light years ahead of your competition. Read it… before your competition does.”Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery

“Gives you an almost unfair advantage—yet it’s all perfectly legal!”Richard Bayan, author of Words That Sell

“Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It's a mistake not to read this book.”Mark Joyner, founder and CEO of Simpleology

“Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?”Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert

“It's like looking into a crystal ball of human behavior.”Thomas A. Freese, author of Secrets of Question Based Selling

“The material in BrainScripts is so powerful it should require a license for use.”Art Sobczak, author of Smart Calling—Eliminate the Fear, Failure, and Rejection from Cold Calling

“BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.”Robert Dilts, Founder NLP University

“BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.”Tom "Big Al" Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport!

“BrainScripts is the definitive advantage in sales strategy. Read it and win… or pray your competitors do not.”MJ DeMarco, author of The Millionaire Fastlane

“BrainScripts takes sales psychology to a new level. Drew’s practical and easy-to-use tips will also take you to the next level.”Kerry Johnson, MBA, Ph.D.;America's Sales Psychologist

“BrainScripts brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal!”René Gnam, author of René Gnam’s Direct Mail Workshop

“Drew Eric Whitman has swung open the vault to generating buyers en mass. BrainScripts just might be the best investment of your business life and selling career.” Spike Humer, author of The 10 Day Turnaround

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology

BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.

You''ll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more.

"A masterpiece! This is one of those rare books that I wish wouldn''t get published. This gem will become the new sales bible."Dr. Joe Vitale, author of Hypnotic Writing and There''s A Customer Born Every Minute

“Read it and sell more—it’s just that simple.”Roger Dawson, author of Secrets of Power Negotiating

“Puts you light years ahead of your competition. Read it… before your competition does.”Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery

“Gives you an almost unfair advantage—yet it’s all perfectly legal!”Richard Bayan, author of Words That Sell

“Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It''s a mistake not to read this book.”Mark Joyner, founder and CEO of Simpleology

“Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?”Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert

“It''s like looking into a crystal ball of human behavior.”Thomas A. Freese, author of Secrets of Question Based Selling

“The material in BrainScripts is so powerful it should require a license for use.”Art Sobczak, author of Smart Calling—Eliminate the Fear, Failure, and Rejection from Cold Calling

“BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.” Robert Dilts, Founder NLP University

“BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.”Tom "Big Al" Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport!

“BrainScripts is the definitive advantage in sales strategy. Read it and win… or pray your competitors do not.” MJ DeMarco, author of The Millionaire Fastlane

“BrainScripts takes sales psychology to a new level. Drew’s practical and easy-to-use tips will also take you to the next level.” Kerry Johnson, MBA, Ph.D.; America''s Sales Psychologist

“BrainScripts brings you face-to-face with the prospect''s intimate evaluation procedures so you can turn them into sales motivations and close the deal!”René Gnam, author of René Gnam’s Direct Mail Workshop

“Drew Eric Whitman has swung open the vault to generating buyers en mass. BrainScripts just might be the best investment of your business life and selling career.”Spike Humer, author of The 10 Day Turnaround

FACT: Your brain is being controlled-and you don''t even know it. Because if you think the ads you''re seeing today are just pretty pictures with nice, creative copy, you''re mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they''re causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York''s famed Madison Avenue and teaches you the specific psychological techniques that today''s top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects'' Hot Buttons in Every Ad, Sales Letter, or Email--It''s not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It''s the quickest way to instantly begin out-marketing your competitors. (And they''ll never know what hit them.) * Why You Don''t Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People''s Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it''s not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you''re flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don''t believe the lies! We''ll set the record straight and you''ll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn''t everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it''s almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can''t resist. * And Much More

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising.   Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren’t worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond—the whole purpose of advertising! Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.