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CHINESE INNOVATION AND BRANDING LEAPS
Av Durmusoglu Serdar S, Serdar S Durmusoglu
Inbunden, 2022
1098 kr
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China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as …
