E W. Brody – författare
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10 produkter
Business of Public Relations
Av E W. Brody
Inbunden, 1987
1098 kr
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This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with …
Business of Public Relations
Av E W. Brody
Häftad, 1987
516 kr
Lägg i varukorg
This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with …
Communicating for Survival
Coping with Diminishing Human Resources
Av E W. Brody
Inbunden, 1987
1098 kr
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Communicating for Survival is a complete sourcebook to managing the necessary organizational changes in order to adapt to the new demographics and resulting labor crisis of the next decade. Designed for both practitioners and students, this practical text offers in-depth analyses of such problems …
Public Relations Programming and Production
Av E W. Brody
Inbunden, 1988
1098 kr
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Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of …
Public Relations Research
Av E W. Brody, Gerald C. Stone
Inbunden, 1989
952 kr
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Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice. The first introductory-level volume to treat the subject in depth, Public Relations …
Public Relations Writing
Inbunden, 1990
1098 kr
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Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. A myriad of writing tasks are examined, those undertaken for print and electronic media …
Public Relations Writing
Häftad, 1990
516 kr
Lägg i varukorg
Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. A myriad of writing tasks are examined, those undertaken for print and electronic media …
Professional Practice Development
Meeting the Competitive Challenge
Av E W. Brody
Inbunden, 1989
1098 kr
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Many professionals today, in a wide variety of fields, find themselves in need of the knowledge and skills that will permit them to build and maintain a successful practice. The current economic climate, changes in the rules of competitive advertising and client relations, and an overabundance of …
Communication Tomorrow
New Audiences, New Technologies, New Media
Av E W. Brody
Häftad, 1990
516 kr
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This volume provides a comprehensive look at the future of new media into the twenty-first century. Demographic, sociographic, technological, and media trends examined in the book suggest that tomorrow's media world will be far different than the media of today. This volume provides key insights …
Managing Communication Processes
From Planning to Crisis Response
Av E W. Brody
Häftad, 1991
501 kr
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This text for communications specialists marks a departure from earlier studies by approaching the subject of communication programs and crisis response holistically, concentrating on how mass communication plans, programs, and campaigns, special event and crisis response techniques must be …
