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Business-to-Business Marketing
A Strategic Approach
Av Michael H. Morris, Leyland Pitt m. fl.
Inbunden, 2001
3493 kr
Lägg i varukorg
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster …