Leyland Pitt – författare
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2 produkter
Rethinking Marketing
The Entrepreneurial Imperative
Av Minet Schindehutte, Michael Morris m. fl.
Häftad, 2008
1422 kr
Lägg i varukorg
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new …
Business-to-Business Marketing
A Strategic Approach
Av Michael H. Morris, Leyland Pitt m. fl.
Inbunden, 2001
3493 kr
Lägg i varukorg
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster …
