Ed Paulson – författare

The Complete Idiot's Guide® to Starting Your Own Business, Sixth Edition will contain completely refreshed content and as well as new components that feature the basics of creating a web strategy, even for businesses that aren't focused on web commerce. In addition, this new edition will feature a chapter on leveraging social media as a tool for selling products and marketing businesses. All of the CD-ROM content from the previous edition, plus a full sample business plan, will be available to readers on the Complete Idiot's Guide® website, idiotsguides.com.Web content (formerly CD-ROM content)As with the previous edition, readers will have access to over 120 forms and documents that can be used for a multitude of business purposes. The web content will also contain new bonus chapters in addition to the updated chapters that were previously featured on the CD-ROM. Topics included in the book:·Writing a business plan·Obtaining critical financing and capital·Tips on buying an existing business·What to know when considering a franchise·Helpful marketing tips ·Tips for social media marketing·Ideas for increasing sales volume·Managing employees, both good and bad·Managing payroll taxes·Developing an accounting strategy·Handling credit card sales·Developing rapport with your banker·Doing business with China·Managing cash flow·Developing a sound web strategy·What to consider when incorporating