Eddie Wilson – författare

With over 100,000 iPhone applications and 125,000 registered iPhone developers, is it still possible to create a top-selling app that stands apart from the six-figure crowd? Of course, but you'll need more than a great idea and flawless code—an eye-catching and functional user interface design is essential. With this book, you'll get practical advice on user interface design from 10 innovative developers who, like you, have sat wondering how to best utilize the iPhone's minimal screen real estate. Their stories illustrate precisely why, with more apps and more experienced, creative developers, no iPhone app can succeed without a great user interface.Whatever type of iPhone project you have in mind—social networking app, game, or reference tool—you'll benefit from the information presented in this book. More than just tips and pointers, you'll learn from the authors' hands-on experiences, including:Dave Barnard of App Cubby on how to use Apple's user interface conventions and test for usability to assure better results Joachim Bondo, creator of Deep Green Chess, beats a classic design problem of navigating large dataset results in the realm of the iPhone Former Apple employee Dan Burcaw tailors user interfaces and adds the power of CoreLocation, Address Book, and Camera to the social networking app, Brightkite David Kaneda takes his Basecamp project management client, Outpost, from a blank page (literally) to a model of dashboard clarity Craig Kemper focuses on the smallest details to create his award-winning puzzle games TanZen and Zentomino Tim Novikoff, a graduate student in applied math with no programming experience, reduces a complex problem to simplicity in Flash of Genius: SAT Vocab Long-time Mac developer Chris Parrish goes into detail on thecreation of the digital postcard app, Postage, which won the 2009 Apple Design Award Flash developer Keith Peters provides solutions for bringing games that were designed for a desktop screen to the small, touch-sensitive world of the iPhone Jürgen Siebert, creator of FontShuffle, outlines the anatomy of letters and how to select the right fonts for maximum readability on the iPhone screen Eddie Wilson, an interactive designer, reveals the fine balance of excellent design and trial-by-fire programming used to create his successful app Snow Report Combined with Apress' best-selling Beginning iPhone 3 Development: Exploring the iPhone SDK, you'll be prepared to match great code with striking design and create the app that everyone is talking about.

With over 100,000 iPhone applications and 125,000 registered iPhone developers, is it still possible to create a top-selling app that stands apart from the six-figure crowd? Of course, but you''ll need more than a great idea and flawless code—an eye-catching and functional user interface design is essential. With this book, you''ll get practical advice on user interface design from 10 innovative developers who, like you, have sat wondering how to best utilize the iPhone''s minimal screen real estate. Their stories illustrate precisely why, with more apps and more experienced, creative developers, no iPhone app can succeed without a great user interface.

Whatever type of iPhone project you have in mind—social networking app, game, or reference tool—you''ll benefit from the information presented in this book. More than just tips and pointers, you''ll learn from the authors'' hands-on experiences, including:

Dave Barnard of App Cubby on how to use Apple''s user interface conventions and test for usability to assure better results Joachim Bondo, creator of Deep Green Chess, beats a classic design problem of navigating large dataset results in the realm of the iPhone Former Apple employee Dan Burcaw tailors user interfaces and adds the power of CoreLocation, Address Book, and Camera to the social networking app, Brightkite David Kaneda takes his Basecamp project management client, Outpost, from a blank page (literally) to a model of dashboard clarity Craig Kemper focuses on the smallest details to create his award-winning puzzle games TanZen and Zentomino Tim Novikoff, a graduate student in applied math with no programming experience, reduces a complex problem to simplicity in Flash of Genius: SAT Vocab Long-time Mac developer Chris Parrish goes into detail on thecreation of the digital postcard app, Postage, which won the 2009 Apple Design Award Flash developer Keith Peters provides solutions for bringing games that were designed for a desktop screen to the small, touch-sensitive world of the iPhone Jürgen Siebert, creator of FontShuffle, outlines the anatomy of letters and how to select the right fonts for maximum readability on the iPhone screen Eddie Wilson, an interactive designer, reveals the fine balance of excellent design and trial-by-fire programming used to create his successful app Snow Report

Combined with Apress'' best-selling Beginning iPhone 3 Development: Exploring the iPhone SDK, you''ll be prepared to match great code with striking design and create the app that everyone is talking about.

The 15th European Conference on Mathematics for Industry was held in the agreeable surroundings of University College London, just 5 minutes walk from the British Museum in the heart of London, over the ?ve warm, sunny days from 30 June to 4 July 2008. Participants from all over the world met with the commonaimofreinforcingthe roleofmathematics asanoverarching resource for industry and business. The conference attracted over 300 participants from 30 countries, most of them participating with either a contributed talk, a minisymposium pres- tation or a plenary lecture. ‘Mathematics in Industry’ was interpreted in its widest sense as can be seen from the range of applications and techniques described in this volume. We mention just two examples. The Alan Tayler Lecture was given by Mario Primicerio on a problem arising from moving oil through pipelines when temperature variations a?ect the shearing properties of wax and thus modify the ?ow. The Wacker Prize winner, Master’s student Lauri Harhanen from the Helsinki University of Technology, showed how a novel piece of mathematics allowed new software to capture real-time images of teeth from the data supplied by present day dental machinery (see ECMI Newsletter 44). The meeting was attended by leading ?gures from government, bu- ness and science who all shared the same aim – to promote the application of innovative mathematics to industry, and identify industrial sectors that o?er the most exciting opportunities for mathematicians to provide new insight and new ideas.