Edward Bernays – författare
Visar alla böcker från författaren Edward Bernays. Handla med fri frakt och snabb leverans.
34 produkter
Propaganda
Häftad, 2004
5,0 utav 5 stjärnor. Totalt antal röster: (2)
188 kr
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With politics taking centre stage due to the US presidential election, the time is perfect for a reprint of this classic work from Edward Bernays, the father of public relations and political spin and the man who designed the ad campaign that got the United States involved in World War I. Written …
Crystallizing Public Opinion
Häftad, 2019
127 kr
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Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, …
Edward Bernays Reader
From Propaganda to the Engineering of Consent
Häftad, 2022
5,0 utav 5 stjärnor. Totalt antal röster: (1)
230 kr
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Nicknamed 'the father of public relations,' Edward Bernays (1891 1995) was a pioneer in the fields of propaganda and PR. This is the first comprehensive volume of the writings of this influential and controversial figure. In addition to featuring extended excerpts from Crystallizing Public Opinion …
Propaganda (Deluxe Edition)
Includes Bonus Book: Crystallizing Public Opinion
Häftad, 2025
247 kr
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Crystallizing Public Opinion
Complete and Original Edition
Häftad, 2023
166 kr
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The Bare-Knuckled Truths of Edward Bernays You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass …
Crystallizing Public Opinion (Original Classic Edition)
Häftad, 2019
138 kr
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Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century.
Propaganda
Ljudbok, 2017
253 kr
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“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays A …
Edward Bernays Reader
From Propaganda to the Engineering of Consent
E-bok, 2021
277 kr
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Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how corporations and politicians could manipulate public …
Crystallizing Public Opinion
Häftad, 2017
4,0 utav 5 stjärnor. Totalt antal röster: (1)
174 kr
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Crystallizing Public Opinion (Original Classic Edition)
E-bok, 2019
65 kr
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A seminal work on how public opinion is created and shaped, Edward Bernays'' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. With his view that the public behaves like herds of animals, …
Propaganda
E-bok, 2004
198 kr
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“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”— Noam Chomsky “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an …
Crystallizing Public Opinion
Häftad, 2011
5,0 utav 5 stjärnor. Totalt antal röster: (1)
229 kr
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Propaganda
E-bok, 2020
57 kr
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"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. …
