This text focuses on helping non-science majors develop an understanding of how geology and humanity interact. Ed Keller—the author who first defined the environmental geology curriculum—focuses on five fundamental concepts of environmental geology: Human Population Growth, Sustainability, Earth as a System, Hazardous Earth Processes, and Scientific Knowledge and Values. These concepts are introduced at the outset of the text, integrated throughout the text, and revisited at the end of each chapter. The Fifth Edition emphasizes currency, which is essential to this dynamic subject, and strengthens Keller’s hallmark “Fundamental Concepts of Environmental Geology,” unifying the text’s diverse topics while applying the concepts to real-world examples.

One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced.Who are they? The most influential Americans—the ones who tell their neighbors what to buy, which politicians to support, and where to vacation—are not necessarily the people you'd expect. They're not America's most affluent ten percent or best-educated ten percent. They're not the "early adopters," always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their local communities...and they wield a huge amount of influence within those communities. They're the campaigners for open-space initiatives. They're church vestrymen and friends of the local public library. They're the Influentials...and whether or not they are familiar to you, they're very well known to the researchers at RoperASW. For decades, these researchers have been on a quest for marketing's holy grail: that elusive but supremely powerful channel known as word of mouth. What they've learned is that even more important than the "word"—what is said—is the "mouth"—who says it. They've identified, studied, and analyzed influence in America since the Standard Oil Company of New Jersey (now Exxon) hired Elmo Roper himself to develop a model for identifying opinion leaders, and in The Influentials, they are finally ready to share their results. A few samples: • Influentials have been the "early majority"—leading indicators of what Americans will be buying—for more than five decades, from choosing energy-efficient cars in the 1970s to owning computers in the 1980s to adopting 401(k)s and IRAs in the 1990s to using the Internet and cell phones today. • Influentials have led the way in social development as well, from the revival of self-reliance (in managing their own health care, investments, and consumption) to mass skepticism about the marketing claims of everything from breakfast food to politicians. Although America's Influentials have always been powerful, they've never been more important than now. Today, a fragmented market has made it possible for Influentials to opt out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and guidelines for marketing to Influentials; case studies of products that have prospered because of Influential marketing (and products that have failed because they lacked it); a history of the phenomenon...and why Influentials are more influential today than ever; and profiles of twelve real-life Influentials. Both an intellectual adventure and a hands-on marketing manual, The Influentials is an extraordinary gold mine of information and analysis that no business can afford to ignore.

One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced.Who are they? The most influential Americans—the ones who tell their neighbors what to buy, which politicians to support, and where to vacation—are not necessarily the people you''d expect. They''re not America''s most affluent ten percent or best-educated ten percent. They''re not the "early adopters," always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their local communities...and they wield a huge amount of influence within those communities. They''re the campaigners for open-space initiatives. They''re church vestrymen and friends of the local public library. They''re the Influentials...and whether or not they are familiar to you, they''re very well known to the researchers at RoperASW. For decades, these researchers have been on a quest for marketing''s holy grail: that elusive but supremely powerful channel known as word of mouth. What they''ve learned is that even more important than the "word"—what is said—is the "mouth"—who says it. They''ve identified, studied, and analyzed influence in America since the Standard Oil Company of New Jersey (now Exxon) hired Elmo Roper himself to develop a model for identifying opinion leaders, and in The Influentials, they are finally ready to share their results. A few samples: • Influentials have been the "early majority"—leading indicators of what Americans will be buying—for more than five decades, from choosing energy-efficient cars in the 1970s to owning computers in the 1980s to adopting 401(k)s and IRAs in the 1990s to using the Internet and cell phones today. • Influentials have led the way in social development as well, from the revival of self-reliance (in managing their own health care, investments, and consumption) to mass skepticism about the marketing claims of everything from breakfast food to politicians. Although America''s Influentials have always been powerful, they''ve never been more important than now. Today, a fragmented market has made it possible for Influentials to opt out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and guidelines for marketing to Influentials; case studies of products that have prospered because of Influential marketing (and products that have failed because they lacked it); a history of the phenomenon...and why Influentials are more influential today than ever; and profiles of twelve real-life Influentials. Both an intellectual adventure and a hands-on marketing manual, The Influentials is an extraordinary gold mine of information and analysis that no business can afford to ignore.

The new revised fifth edition of Natural Hazards remains the go-to introductory-level survey intended for university and college courses that are concerned with earth processes that have direct, and often sudden and violent, impacts on human society. The text integrates principles of geology, hydrology, meteorology, climatology, oceanography, soil science, ecology, and solar system astronomy.The textbook explains the earth processes that drive hazardous events in an understandable way, illustrates how these processes interact with our civilization, and describes how we can better adjust to their effects. Written by leading scholars in the area, the new edition of this book takes advantage of the greatly expanding amount of information regarding natural hazards, disasters, and catastrophes. The text is designed for learning, with chapters broken into small consumable chunks of content for students. Each chapter opens with a list of learning objectives and ends with revision as well as high-level critical thinking questions. A Concepts in Review feature provides an innovative end-of-chapter section that breaks down the chapter content by parts: reviewing the learning objectives, summary points, important visuals, and key terms. New case studies of hazardous events have been integrated into the text, and students are invited to actively apply their understanding of the five fundamental concepts that serve as a conceptual framework for the text. Figures, illustrations, and photos have been updated throughout.The book is designed for a course in natural hazards for nonscience majors, and a primary goal of the text is to assist instructors in guiding students who may have little background in science to understand physical earth processes as natural hazards and their consequences to society.

This text focuses on helping non-science majors develop an understanding of how geology and humanity interact. Ed Keller—the author who first defined the environmental geology curriculum—focuses on five fundamental concepts of environmental geology: Human Population Growth, Sustainability, Earth as a System, Hazardous Earth Processes, and Scientific Knowledge and Values. These concepts are introduced at the outset of the text, integrated throughout the text, and revisited at the end of each chapter. The Fifth Edition emphasizes currency, which is essential to this dynamic subject, and strengthens Keller’s hallmark “Fundamental Concepts of Environmental Geology,” unifying the text’s diverse topics while applying the concepts to real-world examples.

One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced.Who are they? The most influential Americans—the ones who tell their neighbors what to buy, which politicians to support, and where to vacation—are not necessarily the people you'd expect. They're not America's most affluent ten percent or best-educated ten percent. They're not the "early adopters," always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their local communities...and they wield a huge amount of influence within those communities. They're the campaigners for open-space initiatives. They're church vestrymen and friends of the local public library. They're the Influentials...and whether or not they are familiar to you, they're very well known to the researchers at RoperASW. For decades, these researchers have been on a quest for marketing's holy grail: that elusive but supremely powerful channel known as word of mouth. What they've learned is that even more important than the "word"—what is said—is the "mouth"—who says it. They've identified, studied, and analyzed influence in America since the Standard Oil Company of New Jersey (now Exxon) hired Elmo Roper himself to develop a model for identifying opinion leaders, and in The Influentials, they are finally ready to share their results. A few samples: • Influentials have been the "early majority"—leading indicators of what Americans will be buying—for more than five decades, from choosing energy-efficient cars in the 1970s to owning computers in the 1980s to adopting 401(k)s and IRAs in the 1990s to using the Internet and cell phones today. • Influentials have led the way in social development as well, from the revival of self-reliance (in managing their own health care, investments, and consumption) to mass skepticism about the marketing claims of everything from breakfast food to politicians. Although America's Influentials have always been powerful, they've never been more important than now. Today, a fragmented market has made it possible for Influentials to opt out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and guidelines for marketing to Influentials; case studies of products that have prospered because of Influential marketing (and products that have failed because they lacked it); a history of the phenomenon...and why Influentials are more influential today than ever; and profiles of twelve real-life Influentials. Both an intellectual adventure and a hands-on marketing manual, The Influentials is an extraordinary gold mine of information and analysis that no business can afford to ignore.

One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced.Who are they? The most influential Americans—the ones who tell their neighbors what to buy, which politicians to support, and where to vacation—are not necessarily the people you''d expect. They''re not America''s most affluent ten percent or best-educated ten percent. They''re not the "early adopters," always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their local communities...and they wield a huge amount of influence within those communities. They''re the campaigners for open-space initiatives. They''re church vestrymen and friends of the local public library. They''re the Influentials...and whether or not they are familiar to you, they''re very well known to the researchers at RoperASW. For decades, these researchers have been on a quest for marketing''s holy grail: that elusive but supremely powerful channel known as word of mouth. What they''ve learned is that even more important than the "word"—what is said—is the "mouth"—who says it. They''ve identified, studied, and analyzed influence in America since the Standard Oil Company of New Jersey (now Exxon) hired Elmo Roper himself to develop a model for identifying opinion leaders, and in The Influentials, they are finally ready to share their results. A few samples: • Influentials have been the "early majority"—leading indicators of what Americans will be buying—for more than five decades, from choosing energy-efficient cars in the 1970s to owning computers in the 1980s to adopting 401(k)s and IRAs in the 1990s to using the Internet and cell phones today. • Influentials have led the way in social development as well, from the revival of self-reliance (in managing their own health care, investments, and consumption) to mass skepticism about the marketing claims of everything from breakfast food to politicians. Although America''s Influentials have always been powerful, they''ve never been more important than now. Today, a fragmented market has made it possible for Influentials to opt out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and guidelines for marketing to Influentials; case studies of products that have prospered because of Influential marketing (and products that have failed because they lacked it); a history of the phenomenon...and why Influentials are more influential today than ever; and profiles of twelve real-life Influentials. Both an intellectual adventure and a hands-on marketing manual, The Influentials is an extraordinary gold mine of information and analysis that no business can afford to ignore.

The new revised fifth edition of Natural Hazards remains the go-to introductory-level survey intended for university and college courses that are concerned with earth processes that have direct, and often sudden and violent, impacts on human society. The text integrates principles of geology, hydrology, meteorology, climatology, oceanography, soil science, ecology, and solar system astronomy.The textbook explains the earth processes that drive hazardous events in an understandable way, illustrates how these processes interact with our civilization, and describes how we can better adjust to their effects. Written by leading scholars in the area, the new edition of this book takes advantage of the greatly expanding amount of information regarding natural hazards, disasters, and catastrophes. The text is designed for learning, with chapters broken into small consumable chunks of content for students. Each chapter opens with a list of learning objectives and ends with revision as well as high-level critical thinking questions. A Concepts in Review feature provides an innovative end-of-chapter section that breaks down the chapter content by parts: reviewing the learning objectives, summary points, important visuals, and key terms. New case studies of hazardous events have been integrated into the text, and students are invited to actively apply their understanding of the five fundamental concepts that serve as a conceptual framework for the text. Figures, illustrations, and photos have been updated throughout.The book is designed for a course in natural hazards for nonscience majors, and a primary goal of the text is to assist instructors in guiding students who may have little background in science to understand physical earth processes as natural hazards and their consequences to society.