Efrem G. Mallach – författare

Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers. Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students on the job. Review questions, discussion questions, and summaries are also included. This second edition is updated to include new technology, along with a new running case study.Key features:Single-mindedly for business students who are not technical specialistsDoesn’t try to prepare IS professionals; other courses will do thatStresses the enabling technologies and application areas that matter the most todayBased on the author’s real-world experienceUp to date regarding technology and tomorrow’s business needsThis is the book the author—and, more importantly, his students—wishes he had when he started teaching. Dr. Mallach holds degrees in engineering from Princeton and MIT, and in business from Boston University. He worked in the computer industry for two decades, as Director of Strategic Planning for a major computer firm and as co-founder/CEO of a computer marketing consulting firm. He taught information systems in the University of Massachusetts (Lowell and Dartmouth) business schools for 18 years, then at Rhode Island College following his retirement. He consults in industry and serves as Webmaster for his community, in between hiking and travel with his wife.

Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers. Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students on the job. Review questions, discussion questions, and summaries are also included. This second edition is updated to include new technology, along with a new running case study.Key features:Single-mindedly for business students who are not technical specialistsDoesn’t try to prepare IS professionals; other courses will do thatStresses the enabling technologies and application areas that matter the most todayBased on the author’s real-world experienceUp to date regarding technology and tomorrow’s business needsThis is the book the author—and, more importantly, his students—wishes he had when he started teaching. Dr. Mallach holds degrees in engineering from Princeton and MIT, and in business from Boston University. He worked in the computer industry for two decades, as Director of Strategic Planning for a major computer firm and as co-founder/CEO of a computer marketing consulting firm. He taught information systems in the University of Massachusetts (Lowell and Dartmouth) business schools for 18 years, then at Rhode Island College following his retirement. He consults in industry and serves as Webmaster for his community, in between hiking and travel with his wife.

Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. Information Systems: What Every Business Student Needs to Know takes a new approach to the required information systems course for business majors.For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers. Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students once they are on the job. Review questions, discussion questions, and summaries are also included in each chapter to reinforce learning. The book is presented in four parts:About Information Systems: covers general information systems concepts that students need to know as they learn about real-world information systems Technology Fundamentals: supplies a foundation in information technology that fills the gaps most students have when they learn through trial and error Information Systems at Work: details the nitty-gritty of how actual companies use information systems in the real word Managing Information Systems: addresses the issues involved in selecting, developing, and managing information systemsThe text includes a running case study that follows two management information systems majors in college. As the two main characters study the information systems of a medical practice, students follow along and learn valuable lessons as they see how the case plays out. In addition to the running case study, each chapter also includes two mini cases that illustrate the concepts discussed in that chapter.Maintaining a focus on the essential concepts students must know before entering the business world, this book covers the subject of information systems in a manner that students will find accessible.<