Elena Mamouni Limnios – författare
3 875 kr
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690 kr
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The authors synthesize theories of business model design and strategic and marketing management to examine the forces that sustain and enhance co-operative enterprise. Organised into six themes and focussed on five key research questions, the chapters explore case studies from around the world and across a wide range of industries and aim to stimulate debate.
This comprehensive work expands upon existing research whilst introducing new concepts, and will appeal to both academics and practitioners. It will also interest managers of co-operative enterprises and those who seek to better understand this unique type of business.
784 kr
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