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11 produkter
11 produkter
Inbunden, Engelska, 2024
1 360 kr
Skickas inom 5-8 vardagar
This book explores diverse cultural and linguistic landscapes, unraveling the fusion of language, culture, and corporatism. It breaks new ground by examining lesser-known linguistic-cultural aspects of corporate communication. It provides deeper insights into conversational practices, cultural variations, and gender-specific speech aggression within the corporate realm. The book delves into functional aspects, such as corporate terminology and stylistic techniques, as well as the pragmatic dimension with humor and emotive language. Offering a unique perspective on corporate language, it deepens understanding of semantic dynamics and emphasizes language's power to meet diverse communication needs. The book is a must-read for corporate professionals, linguists, scholars, business leaders, communication consultants, and educators teaching the language of business and corporate communication. It is also an invaluable asset for anyone seeking to navigate the intricacies of corporate communication in today's globalized business landscape.
1 692 kr
Läs direkt efter köp
This book explores diverse cultural and linguistic landscapes, unraveling the fusion of language, culture, and corporatism. It breaks new ground by examining lesser-known linguistic-cultural aspects of corporate communication. It provides deeper insights into conversational practices, cultural variations, and gender-specific speech aggression within the corporate realm. The book delves into functional aspects, such as corporate terminology and stylistic techniques, as well as the pragmatic dimension with humor and emotive language. Offering a unique perspective on corporate language, it deepens understanding of semantic dynamics and emphasizes language''s power to meet diverse communication needs. The book is a must-read for corporate professionals, linguists, scholars, business leaders, communication consultants, and educators teaching the language of business and corporate communication. It is also an invaluable asset for anyone seeking to navigate the intricacies of corporate communication in today''s globalized business landscape.
Häftad, Engelska, 2025
1 365 kr
Skickas inom 10-15 vardagar
This book explores diverse cultural and linguistic landscapes, unraveling the fusion of language, culture, and corporatism. It breaks new ground by examining lesser-known linguistic-cultural aspects of corporate communication. It provides deeper insights into conversational practices, cultural variations, and gender-specific speech aggression within the corporate realm. The book delves into functional aspects, such as corporate terminology and stylistic techniques, as well as the pragmatic dimension with humor and emotive language. Offering a unique perspective on corporate language, it deepens understanding of semantic dynamics and emphasizes language's power to meet diverse communication needs. The book is a must-read for corporate professionals, linguists, scholars, business leaders, communication consultants, and educators teaching the language of business and corporate communication. It is also an invaluable asset for anyone seeking to navigate the intricacies of corporate communication in today's globalized business landscape.
Inbunden, Engelska, 2025
2 001 kr
Skickas inom 10-15 vardagar
This book presents the proceedings of the 11th edition of Topical Issues of Linguistics and Teaching Methods in Business and Professional Communication (TILTM 2024), held at RUDN University, which present a diverse collection of studies in applied linguistics and specialized language training. This book brings together research on a wide range of topics, including innovative approaches to language teaching, virtual reality technologies, business English in the context of global transformations, and corpus-based methods for generating foreign language learning materials. The book interests scholars and practitioners engaged in language globalization, business discourse analysis, professional communication, and the integration of technology in linguistics and education.
2 599 kr
Läs direkt efter köp
This book presents the proceedings of the 11th edition of Topical Issues of Linguistics and Teaching Methods in Business and Professional Communication (TILTM 2024), held at RUDN University, which present a diverse collection of studies in applied linguistics and specialized language training. This book brings together research on a wide range of topics, including innovative approaches to language teaching, virtual reality technologies, business English in the context of global transformations, and corpus-based methods for generating foreign language learning materials. The book interests scholars and practitioners engaged in language globalization, business discourse analysis, professional communication, and the integration of technology in linguistics and education.
Inbunden, Engelska, 2017
947 kr
Skickas inom 10-15 vardagar
This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction.Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.
1 223 kr
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This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse.
The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction.
Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.
Häftad, Engelska, 2018
947 kr
Skickas inom 10-15 vardagar
This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction.Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.
Inbunden, Engelska, 2019
616 kr
Skickas inom 10-15 vardagar
This book presents research into various types of professional discourse through the prism of the functional linguistics approach. Focusing mainly on practical aspects of speech, the book discusses various topics, such as structural, semantic, cognitive and pragmatic characteristics of professional discourse, argumentation strategies, humour in professional discourse, and word-building processes. It also highlights communicative effectiveness methods in professional discourse. Offering new ideas and discussing the latest findings, the book is intended for researchers, lecturers and professionals in the field.
E-bok
Engelska, 2019791 kr
Läs direkt efter köp
This book presents research into various types of professional discourse through the prism of the functional linguistics approach. Focusing mainly on practical aspects of speech, the book discusses various topics, such as structural, semantic, cognitive and pragmatic characteristics of professional discourse, argumentation strategies, humour in professional discourse, and word-building processes. It also highlights communicative effectiveness methods in professional discourse. Offering new ideas and discussing the latest findings, the book is intended for researchers, lecturers and professionals in the field.
Häftad, Engelska, 2020
616 kr
Skickas inom 10-15 vardagar
This book presents research into various types of professional discourse through the prism of the functional linguistics approach. Focusing mainly on practical aspects of speech, the book discusses various topics, such as structural, semantic, cognitive and pragmatic characteristics of professional discourse, argumentation strategies, humour in professional discourse, and word-building processes. It also highlights communicative effectiveness methods in professional discourse. Offering new ideas and discussing the latest findings, the book is intended for researchers, lecturers and professionals in the field.