Emma Edwards – författare

One year. A whole new perspective on style, spending and self-image. Have you ever stared at a wardrobe full of clothes thinking 'I have nothing to wear'? You're not alone. Millions of women are stuck in the frustrating cycle of shopping for the perfect outfit, only to find themselves overwhelmed and confused as to why no matter what they buy, they never look the way they want to. This expensive obsession drains our wallets and leaves us feeling empty, especially when we face new cost-of-living pressures. Emma Edwards, financial behaviour specialist and founder of The Broke Generation, broke free from this cycle with a radical experiment: one full year without buying any clothes. No new clothes, no second-hand finds, not even rentals. In The Wardrobe Project, Emma shares her raw, honest journey of stepping away from what she calls the 'hamster wheel' of spending. She confronts our culture of consumption and the impossible standards women are forced to chase and reveals the empowering transformation that followed. What you'll discover: How to understand your buying habits and ways you might be outsourcing your identity to consumption Real-world strategies for surviving weddings, work events, and nothing to wear days all without buying something new The link between body image and fashion consumption, through Emma's raw month-by-month insights into changing the way she saw herself The unexpected power that lies within your existing wardrobe and how wearing what you can have can change everything Practical techniques for saying no to impulse buying, whether you're in the store or shopping online Ways to find confidence beyond the perfect outfit and rediscover what brings you joy The Wardrobe Project is your guide to gently shifting your spending habits and finding confidence within yourself instead of searching for it on a rack. It might even tempt you to take on the no-buy challenge as you discover your inner brilliance, without the need to add to cart.

One year. A whole new perspective on style, spending and self-image. Have you ever stared at a wardrobe full of clothes thinking 'I have nothing to wear'? You're not alone. Millions of women are stuck in the frustrating cycle of shopping for the perfect outfit, only to find themselves overwhelmed and confused as to why no matter what they buy, they never look the way they want to. This expensive obsession drains our wallets and leaves us feeling empty, especially when we face new cost-of-living pressures. Emma Edwards, financial behaviour specialist and founder of The Broke Generation, broke free from this cycle with a radical experiment: one full year without buying any clothes. No new clothes, no second-hand finds, not even rentals. In The Wardrobe Project, Emma shares her raw, honest journey of stepping away from what she calls the 'hamster wheel' of spending. She confronts our culture of consumption and the impossible standards women are forced to chase and reveals the empowering transformation that followed. What you'll discover: How to understand your buying habits and ways you might be outsourcing your identity to consumption Real-world strategies for surviving weddings, work events, and nothing to wear days all without buying something new The link between body image and fashion consumption, through Emma's raw month-by-month insights into changing the way she saw herself The unexpected power that lies within your existing wardrobe and how wearing what you can have can change everything Practical techniques for saying no to impulse buying, whether you're in the store or shopping online Ways to find confidence beyond the perfect outfit and rediscover what brings you joy The Wardrobe Project is your guide to gently shifting your spending habits and finding confidence within yourself instead of searching for it on a rack. It might even tempt you to take on the no-buy challenge as you discover your inner brilliance, without the need to add to cart.

*** WINNER OF THE BEST PERSONAL FINANCE BOOK SILVER AWARD IN THE INVESTING INSIDERS FINANCIAL BOOK AWARDS 2025 ***Have you ever avoided looking at your banking app after a big night out? Placed an online order during a late-night doomscroll? Felt helpless when your new budget simply failed to stick, despite your best intentions?If that sounds familiar, this is the book for you. In the age of smartphones and social media, we're surrounded by an endless stream of stuff we could buy, not to mention social conditioning around what makes us happy, as well as fast fashion, algorithmic advertising and 'where did you get that?' culture.Financial behaviour expert Emma Edwards will help you unpack the reasons you're so emotionally tangled with your money (spoiler: it's absolutely not your fault) and look at what might be keeping you stuck. She'll teach you to reclaim your decision-making, deep-dive into your beliefs, identity and habits, and come out the other side feeling 'good with money'.With a step-by-step guide to creating a money management system that actually works, Good With Money will change the way you think about budgeting, consumption and yourself, and put you back in the driver's seat of your own financial future.

*** WINNER OF THE BEST PERSONAL FINANCE BOOK SILVER AWARD IN THE INVESTING INSIDERS FINANCIAL BOOK AWARDS 2025 ***Have you ever avoided looking at your banking app after a big night out? Placed an online order during a late-night doomscroll? Felt helpless when your new budget simply failed to stick, despite your best intentions?If that sounds familiar, this is the book for you. In the age of smartphones and social media, we're surrounded by an endless stream of stuff we could buy, not to mention social conditioning around what makes us happy, as well as fast fashion, algorithmic advertising and 'where did you get that?' culture.Financial behaviour expert Emma Edwards will help you unpack the reasons you're so emotionally tangled with your money (spoiler: it's absolutely not your fault) and look at what might be keeping you stuck. She'll teach you to reclaim your decision-making, deep-dive into your beliefs, identity and habits, and come out the other side feeling 'good with money'.With a step-by-step guide to creating a money management system that actually works, Good With Money will change the way you think about budgeting, consumption and yourself, and put you back in the driver's seat of your own financial future.