This book was written to suggest an appropriate mission strategy by identifying key issues that impact urban ethnicities through an urban socioanthropological lens. This book is based on the author's sixteen years of living in China, where he conducted missionary work in urban areas. The book discusses the author's interactions with enclaves of ethnic minorities who had recently arrived in the city after migrating from rural areas. The minorities' struggles to balance cultural assimilation and tradition preservation are highlighted throughout. The book explains that similar phenomena occur within Korean American communities in Los Angeles as well. Based on these observations, the author states that immigrants in many cities face similar social issues and find similar resolutions to them. Though there are many negative aspects to urban areas, readers will see some positive features of cities that can contribute to effective evangelism. The book highlights three main points: (1) Ethnic urban dwellers evolve into many more diverse ways than commonly thought. (2) Ethnic groups are actively choosing the future of their community types. (3) Modern cities create many new communication channels interethnically and also across social strata within ethnicities.

There are many books that highlight the need and importance of mission toward unreached people. Unfortunately, few of them deal with the importance of understanding the real life of unreached people and how to analyze them. This book identifies conceptual issues for the development of receptor-oriented communication strategies among young, educated, urban Hui (YEU-Hui) Muslims in China''s northwestern cities in order to achieve culturally relevant churches in those areas. It is written to help not only those who are interested in the unreached, but also those who are interested in Muslim evangelism, urban sociology, biblical exegesis, contextual church planting, communication, and mission strategy. Enoch Jinsik Kim utilizes a new approach--virtual community mission for planting offline churches--that integrates the use of local church-driven Internet community, traditional media, and offline task teams from a multi-ethnic local church. While the research focuses on the Chinese Muslim context, the identification of the young, urban, and educated as a strategic group for mission can be applied in other Muslim and non-Muslim contexts. This research is useful to cross-cultural communicators, church planters, and all those interested in interpersonal relationships.

This book was written to suggest an appropriate mission strategy by identifying key issues that impact urban ethnicities through an urban socioanthropological lens. This book is based on the author's sixteen years of living in China, where he conducted missionary work in urban areas. The book discusses the author's interactions with enclaves of ethnic minorities who had recently arrived in the city after migrating from rural areas. The minorities' struggles to balance cultural assimilation and tradition preservation are highlighted throughout. The book explains that similar phenomena occur within Korean American communities in Los Angeles as well. Based on these observations, the author states that immigrants in many cities face similar social issues and find similar resolutions to them. Though there are many negative aspects to urban areas, readers will see some positive features of cities that can contribute to effective evangelism. The book highlights three main points: (1) Ethnic urban dwellers evolve into many more diverse ways than commonly thought. (2) Ethnic groups are actively choosing the future of their community types. (3) Modern cities create many new communication channels interethnically and also across social strata within ethnicities.

There are many books that highlight the need and importance of mission toward unreached people. Unfortunately, few of them deal with the importance of understanding the real life of unreached people and how to analyze them. This book identifies conceptual issues for the development of receptor-oriented communication strategies among young, educated, urban Hui (YEU-Hui) Muslims in China''s northwestern cities in order to achieve culturally relevant churches in those areas. It is written to help not only those who are interested in the unreached, but also those who are interested in Muslim evangelism, urban sociology, biblical exegesis, contextual church planting, communication, and mission strategy. Enoch Jinsik Kim utilizes a new approach--virtual community mission for planting offline churches--that integrates the use of local church-driven Internet community, traditional media, and offline task teams from a multi-ethnic local church. While the research focuses on the Chinese Muslim context, the identification of the young, urban, and educated as a strategic group for mission can be applied in other Muslim and non-Muslim contexts. This research is useful to cross-cultural communicators, church planters, and all those interested in interpersonal relationships.