Enoch Opare Mintah – författare

The progress of several businesses was severely challenged through the advent of the COVID-19 pandemic, with several businesses collapsing globally. Apart from the pandemic, the business posture and dynamics of yesteryear has significantly changed, as the way business is conducted today, especially in this era of Industry 4.0 and the proliferation of technology-assisted processes, have created a new environment for doing business. Comparatively, yesterday’s businesses seemed to have been in the "dark," keeping itself within limited geographical locations, contacts, and markets. However, business today, with the technological boom, has created a global village with the advent of the World Wide Web and social media which is redefining the way business is conducted especially in product and service development, marketing and publicity, customer attraction and retention, scouting and recruitment, and so on.

This book responds to contemporary calls for new ways of managing businesses with practitioner-oriented discourses on topical issues like business environments and how modern businesses can thrive in the same. It discusses in some detail the general composition of business environments, specific factors that influence the operations and decisions of a business within its environment, the level of control businesses have over the factors that operate within the business environment, and the need for businesses to be proactive and to strategise in order to take advantage of the opportunities the business environment presents as while minimising the negative effects some factors also present.

The book provides practical applications while not losing sight of the theoretical underpinnings. Case studies have been provided to elucidate the theories learnt and provide practical application to real-life situations. Written in easy non-technical language, the book also has practice questions at the end, making it an easy instructional manual for business owners worldwide. It is also a brilliant text for introductory students of business administration and management and covers important business areas like types of business ownership and how to start a business.

The progress of several businesses was severely challenged through the advent of the COVID-19 pandemic, with several businesses collapsing globally. Apart from the pandemic, the business posture and dynamics of yesteryear has significantly changed, as the way business is conducted today, especially in this era of Industry 4.0 and the proliferation of technology-assisted processes, have created a new environment for doing business. Comparatively, yesterday’s businesses seemed to have been in the "dark," keeping itself within limited geographical locations, contacts, and markets. However, business today, with the technological boom, has created a global village with the advent of the World Wide Web and social media which is redefining the way business is conducted especially in product and service development, marketing and publicity, customer attraction and retention, scouting and recruitment, and so on.

This book responds to contemporary calls for new ways of managing businesses with practitioner-oriented discourses on topical issues like business environments and how modern businesses can thrive in the same. It discusses in some detail the general composition of business environments, specific factors that influence the operations and decisions of a business within its environment, the level of control businesses have over the factors that operate within the business environment, and the need for businesses to be proactive and to strategise in order to take advantage of the opportunities the business environment presents as while minimising the negative effects some factors also present.

The book provides practical applications while not losing sight of the theoretical underpinnings. Case studies have been provided to elucidate the theories learnt and provide practical application to real-life situations. Written in easy non-technical language, the book also has practice questions at the end, making it an easy instructional manual for business owners worldwide. It is also a brilliant text for introductory students of business administration and management and covers important business areas like types of business ownership and how to start a business.

With Africa predicted to emerge as a leading market in the coming years, the debate on sustainability, especially on the mitigation of business impact on the continent’s environment and society, cannot be underestimated. Prior to the worsening impact of climate change, the continent has historically been struggling to consolidate sustainability efforts in driving social and environmental protection caused by both foreign (majorly) and local business activities in the region. To capture current social and environmental injustice plaguing the African continent, Secretary‑General Prof. Petteri Taalas of the World Meteorological Organization (WMO) opined that "Africa is responsible for less than 10 percent of global greenhouse gas emissions, but it is the continent which is the least able to cope with the negative impacts of climate change. Heatwaves, heavy rains, floods, tropical cyclones, and prolonged droughts are having devastating impacts on communities and economies, with increasing numbers of people at risk."

Sustainability Reporting Frameworks have empowered sustainability leaders, most especially Chief Sustainability Officers (CSOs), in organizations to develop practical strategies for leading sustainability‑related issues while driving systemic change for collective thinking towards mitigating the impact of climate change on society and the environment. While there is undoubtedly a plethora of standards, codes, and toolkits to help frame the sustainability drive, with leading CSOs around the globe sharing their lived experiences, the narrative for best practices, and what the content of sustainability initiatives and reporting should be have been skewed to the Western or advanced economies’ narrative. This reporting has drowned out other continent‑specific narratives that offer a diverse pool of perspectives and locally rich content on some sustainability actions and achievements, especially from CSOs.

The role of business sustainability leaders and CSOs in Africa in positioning the continent as the "market of tomorrow" with sound and robust sustainability practices needs to be spotlighted. Owing to the gap, this book brings the urgency to light through case studies and stories from leading African businesses, while capturing their sustainability strategies and achievements. This book moves beyond the experience and context of business in advanced economies and responds to the need for an alternative narrative of sustainability leadership in Africa. The focus of this book is on the role of sustainability leadership over the last decade and discusses the contributions and challenges of navigating this multi‑disciplinary function in different sectors. The authors share their insight into this under‑researched and under‑reported perspective highly relevant to business and sustainability, and environmental, social, and governance (ESG) reporting in a growing region like Africa.