Eric Haley – författare

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1 produkter

1. 

   Using Qualitative Research in Advertising

   Strategies, Techniques, and Applications

   Av Ronald E. Taylor, Kim Bartel Sheehan m. fl.

   E-bok, 2011

   1158 kr

   Lägg i varukorg

   This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the …