Häftad, Engelska
3 191 kr
Skickas inom 11-20 vardagar
Eric N. Berkowitz – författare
Visar alla böcker från författaren . Handla med fri frakt och snabb leverans.
3 produkter
3 produkter
- Häftad, Engelska, 2018
1 175 kr
Skickas inom 5-8 vardagar
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 2 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. By putting the concepts learned in introductory marketing courses into action using the authors' own unique model—called the strategy/action match— you will learn how to determine exactly which tactics to employ in each stage of the market.In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. Whether you're a student interested in learning marketing strategy or a working executive seeking additional training in management, this book will teach you what a sound strategy looks like, and the importance of an overall strategy before a marketing plan is created.Significantly revised, the Fifth Edition features:- Updated references to examples of market champions, disruptive organizations and innovative leaders as well as new discussions of the social and business conflicts between 'good market share' and 'bad market share' and potential future disruptive technologies - Recent examples that reflect current business models such as online retailers and online health information websites such as WebMD- Thoroughly updated chapter on the competitive marketplace with new discussion on the domestic medical tourism trend and expanded discussion of transparency- More discussion on federal policy, Medicare and Medicaid, the ramifications of an aging population, higher costs, strained healthcare systems and an unpredictable congress- A new discussion on Integrated Marketing Communications, including new and enhanced discussion of digital media and how its effectiveness is measured - Häftad, Engelska, 2021
1 175 kr
Skickas inom 5-8 vardagar
Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new or expanded content on social media and digital marketing, a thorough consideration of ethics, the impact of technology on marketing and health care, and additional multimedia to add relevance and further engage students.New to the Fifth Edition:- New chapter on Marketing in the Digital Age discusses new disruptive competitors in health care, digital influences along the stages of the patient journey, the Internet of Things (IoT) and its effect on marketing, and more.- Sixteen new cases highlight the impact of COVID-19, the marketing of the patient portal, the impact of mergers in health care on organizational culture, social media influences, and related current topics.- Links in every chapter connect students to valuable digital resources, including video and web links that illuminate chapter concepts and provide a basis for classroom discussion.- New amp expanded discussion of technology throughout the text, including the use of artificial Intelligence (AI), big data, and virtual focus groups in market research OTT distribution models such as Apple TX and Roku in advertising, and how technology impacts aging place for growing senior demographic.- Significantly enhanced discussion of transparency in government, consumer, and corporate responses around price, including a new section on value-based payment models.- New capstone chapter (16) on ethical considerations in marketing covers areas of topical interest and debate in health care marketing.
