Eric Ries – författare

THE INTERNATIONAL BESTSELLING SENSATION'The Lean Startup changes everything.' - Harvard Business Review----------Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.With over a million copies sold across the globe, now is your time to think Lean.

Genom att tänka mer som en startup kan alla organisationer driva innovation och bygga långsiktig framgång. Med sin tidigare bok The lean startup revolutionerade Eric Ries startup-världen med en tydlig metod för att framgångsrikt starta och driva moderna företag. Begrepp som MVP och pivotera tog plats i alla entreprenörers vokabulär. Med Startup-modellen vänder sig Eric till verksamheter av alla storlekar inte bara växande startups utan även etablerade organisationer, såväl privata som offentliga och icke-vinstdrivande. Eric Ries utgår ifrån erfarenheter av sitt förändringsarbete både i startup-världen och på era av världens största företag. Det här är en ovanligt användbar bok som varje företag, regering och organisation behöver för att tända innovationens gnista och hålla förändringens flamma vid liv. Adam Grant, författare till Ge och ta

Winner of the Business Book Awards 'Thought Leader' category -----With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

"Indispensable!" - Kim Scott, New York Times bestselling author of Radical Candor"The best and most important business book of the year." - Dan Heath, New York Times bestselling author of Reset“Ries shows us, with rigor and optimism, how to build organizations that are worthy of our trust.” - Frances Frei, Harvard Business SchoolThe most radical and powerful idea in business isn’t disruption… it’s integrity.The Lean Startup transformed how a generation of entrepreneurs build products and sparked a global movement for smarter, faster innovation. Now Eric Ries takes the next step, asking a deeper question: how can we build companies that stay true to their mission once they succeed?In Incorruptible, Ries reveals the hidden forces that cause even great organizations to drift from their values and shows how to design businesses that can withstand that pressure. Drawing on two decades of work with founders, CEOs, and investors around the world, offers the blueprint for “mission-locked” organizations that can grow, prosper, and endure without losing their soul.Including wide-ranging examples such as Cadbury, John Lewis Partnership, Vanguard and Anthropic, Incorruptible uncovers the urgent need for purpose-driven leadership. It gives every builder, founder, executive, investor or citizen the tools to create enterprises that uplift rather than exploit. We all have a role to play in shaping a better future. This book is the place to start.