Erika Grodzki – författare

Visar alla böcker från författaren Erika Grodzki. Handla med fri frakt och snabb leverans.

1 produkter

1. 

   Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising

   Av Erika Grodzki

   Häftad, 2002

   777 kr

   Lägg i varukorg

   This study addresses the standardization and adaptation of advertising campaigns in the context of the auto industry and their televised campaigns in America and Germany. It sets out to investigate how lacuna theory can be used to show that advertisements reflect a specific cultural communication …