Erne Suzila Kassim – författare

This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World, reflecting on the emerging issues in various business management fields and the interconnections of multiple disciplines for creating knowledge advancement. Papers were carefully reviewed and selected and grouped into four main themes: economic and finance, marketing and communications, management, and information technology in business.  The book serves as a helpful resource for students and researchers of business management, especially in understanding issues and cases of business in emerging economies and markets.

This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World, reflecting on the emerging issues in various business management fields and the interconnections of multiple disciplines for creating knowledge advancement. Papers were carefully reviewed and selected and grouped into four main themes: economic and finance, marketing and communications, management, and information technology in business.  The book serves as a helpful resource for students and researchers of business management, especially in understanding issues and cases of business in emerging economies and markets.

The proceedings volume focuses on halal management and science topics.  Issues related to business model, management, marketing, finance, food security, lifestyle, hospitality, tourism, cosmetics, personal care, legal aspects, technologies and sciences are presented in the chapters.  In addition, the book also covers comprehensive areas of halalan toyyiban chains of production from raw materials, ingredients, planning, manufacturing, packaging, logistics, delivery, warehousing, marketing to consumption. Various survey results and few cases explore practical solutions to these issues of interest to academics in university settings as well as practitioners in different industries and government agencies.

The proceedings volume focuses on halal management and science topics.  Issues related to business model, management, marketing, finance, food security, lifestyle, hospitality, tourism, cosmetics, personal care, legal aspects, technologies and sciences are presented in the chapters.  In addition, the book also covers comprehensive areas of halalan toyyiban chains of production from raw materials, ingredients, planning, manufacturing, packaging, logistics, delivery, warehousing, marketing to consumption. Various survey results and few cases explore practical solutions to these issues of interest to academics in university settings as well as practitioners in different industries and government agencies.