How to build a worthwhile art collection with the least possible money? ". The only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists Themselves, and not the fact that you collected them first. The only thing did counts - the only prize in the game -. Is who ends up with the paintings " - Eugène M. SchwartzIn the new edition of the out-facsimile of 1970, Schwartz explains his philosophy of art collecting and how to get in easy steps to a successful art collection. Schwartz was copywriter and author of several successful books on advertising. With his wife Barbara Schwartz he set a time of important collections of contemporary American art together. Generously donating hundreds of important works from its collection of facilities in the United States. With an epilogue by John Beeson.

How to build a worthwhile art collection with the least possible money? ". The only important thing about this art, as any art, is the art itself. Not its monetary value, not its social prestige, not its public relations leverage, not the artists Themselves, and not the fact that you collected them first. The only thing did counts - the only prize in the game -. Is who ends up with the paintings " - Eugène M. SchwartzIn the new edition of the out-facsimile of 1970, Schwartz explains his philosophy of art collecting and how to get in easy steps to a successful art collection. Schwartz was copywriter and author of several successful books on advertising. With his wife Barbara Schwartz he set a time of important collections of contemporary American art together. Generously donating hundreds of important works from its collection of facilities in the United States. With an epilogue by John Beeson.