Euny Hong – författare

In this fresh, funny, and insightful cultural history, Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural critics, Michelin-starred chefs, pop music superstars, and government ministers in charge of creating boy bands with highly synchronised dance moves. The strict rigors of the Korean education system now lead to a society that works and plays hard - with a Ministry of Culture that churns out movies, television dramas, pop bands, and video games exported throughout the world. The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock and roll could come to be known for its pop music and the smartphone in everyone’s pocket.This revised edition features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award-winning film Parasite and the hit Netflix series Squid Game.

How did a really unhip country suddenly become cool? How could a nation that once banned miniskirts, long hair on men and rock ''n'' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits? Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money? And just how does South Korea plan to use pop culture to beat America at its own game. Welcome to South Korea: The Brand.In The Birth of Korean Cooljournalist Euny Hong uncovers the roots of the ''Korean Wave'': a fanaticism for South Korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world''s number one pop culture manufacturer. South Korea''s economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time The Birth of Korean Coolwill give readers exclusive insight into the inner workings of this extraordinary country; it''s past, present and future.

'A must-read for anyone interested in the art of intuitively knowing what others feel.' Haemin Sunim, author of The Things You Can See Only When You Slow Down and Love for Imperfect Things 'A lovely book to have in your home and your lives.' Chris Evans, Breakfast Show___________________________Nunchi (noon-chee): eye measure. The subtle art of gauging other people's thoughts, and feelings in order to build trust, harmony and connection. ___________________________Why did she get promoted? Why does the party only start when he walks in? And why do they always catch the bartender’s eye? It sounds like they’re all experts in the art of nunchi, even if they don’t know it. Nunchi is the guiding principle of Korean life, but anyone can use it: it’s the art of reading a room, your way of understanding what other people are thinking and feeling, and using that to get ahead.Korean parents believe that teaching their children nunchi is as important as teaching them to cross the road safely. With great nunchi, it feels like the world is on your side. Without it, you might get hit by something you never saw coming.If you’re thinking ‘not another Eastern fad, Marie Kondo already made me throw half my clothes away’, don’t worry: it’s not a fad. Koreans have been using nunchi to overcome slings and arrows for over 5000 years.The great news is that anyone can hone their nunchi, immediately: all you need are your eyes and ears. In everything, from finding love to excelling at work, improving your nunchi will help you to open doors you never knew existed.Improve your nunchi, improve your life.___________________________'Whip-smart, hilarious, and filled with eye-opening insights on every page.' Amy Chua, author of Battle Hymn of the Tiger Mother'Beautifully written and filled with actionable advice . . . It really feels like having a superpower!' Héctor García, co-author of Ikigai: The Japanese Secret to a Long and Happy Life‘Nunchi is the Korean superpower you need now’ Evening Standard‘We could all help ourselves by practising the ancient art of Nunchi’ The Times

'A must-read for anyone interested in the art of intuitively knowing what others feel.' Haemin Sunim, author of The Things You Can See Only When You Slow Down and Love for Imperfect Things 'A lovely book to have in your home and your lives.' Chris Evans, Breakfast Show___________________________Nunchi (noon-chee): eye measure. The subtle art of gauging other people's thoughts, and feelings in order to build trust, harmony and connection. ___________________________Why did she get promoted? Why does the party only start when he walks in? And why do they always catch the bartender’s eye? It sounds like they’re all experts in the art of nunchi, even if they don’t know it. Nunchi is the guiding principle of Korean life, but anyone can use it: it’s the art of reading a room, your way of understanding what other people are thinking and feeling, and using that to get ahead.Korean parents believe that teaching their children nunchi is as important as teaching them to cross the road safely. With great nunchi, it feels like the world is on your side. Without it, you might get hit by something you never saw coming.If you’re thinking ‘not another Eastern fad, Marie Kondo already made me throw half my clothes away’, don’t worry: it’s not a fad. Koreans have been using nunchi to overcome slings and arrows for over 5000 years.The great news is that anyone can hone their nunchi, immediately: all you need are your eyes and ears. In everything, from finding love to excelling at work, improving your nunchi will help you to open doors you never knew existed.Improve your nunchi, improve your life.___________________________'Whip-smart, hilarious, and filled with eye-opening insights on every page.' Amy Chua, author of Battle Hymn of the Tiger Mother'Beautifully written and filled with actionable advice . . . It really feels like having a superpower!' Héctor García, co-author of Ikigai: The Japanese Secret to a Long and Happy Life‘Nunchi is the Korean superpower you need now’ Evening Standard‘We could all help ourselves by practising the ancient art of Nunchi’ The Times

Die koreanische Lebenskunst für ein gelingendes Miteinander.Nunchi ist die Superpower des koreanischen Lebens und gilt als unabdingbar für das Überleben, das Glück und den Erfolg. Wörtlich übersetzt bedeutet Nunchi [nun tschi] das Augenmaß. Es ist die Kunst, sofort zu erfassen, was andere Menschen denken und fühlen, und dadurch die Beziehungen zu verbessern. Man kann es auch die emotionale Intelligenz im koreanischen Stil nennen.Die Korea-Expertin Euny Hong zeigt in diesem Lebensratgeber die Prinzipien des Nunchi, wie man sie praktisch anwendet und lernt, "zwischen den Zeilen zu lesen" und menschliche Reaktionen zu deuten.Mit Nunchi kann man den richtigen Partner im Leben finden, beruflichen Erfolg erlangen, sich vor Menschen schützen, die einem Schaden zufügen, seine sozialen Ängste reduzieren und ein zufriedeneres Leben führen. Diese Fähigkeit ist für jeden erlernbar, unabhängig davon, wer man ist, wo man steht, wie man aussieht, oder wo man hinwill. Die wichtigste Technik dabei ist, zu beobachten.Die acht Prinzipien des Nunchi:- Legen Sie Ihre Vorurteile ab.- Der Nunchi-Beobachter-Effekt: Lernen Sie zu beobachten.- Beobachten Sie, um Informationen zu erhalten.- Verpassen Sie niemals die Gelegenheit, den Mund zu halten.- Halten Sie sich an die Regeln.- Lesen Sie zwischen den Zeilen. Die Leute sagen nicht immer, was sie denken.- Wenn Sie unbeabsichtigt Schaden anrichten, ist das manchmal so schlimm, als hätten Sie es absichtlich getan.- Seien Sie flink und schnell.