Evan H. Potter – författare

Looking at the new diplomacy between the multinational firm and the nation-state, this book focuses on the interdependencies, conflictual and co-operative, between the two primary actors in the global economy. International contributors (UK, USA, Canada and Sweden) from a variety of disciplines (international relations, political science, public policy, economics and business studies) discuss the theory and practice of MNE-state relations in the 1990s.

Mass communications and advances in communications technology pose fundamental challenges to the traditional conduct of diplomacy by reducing hierarchy, promoting transparency, crowding out secrecy, mobilizing global social movements, and increasing the importance of public diplomacy in international relations. But the primary source of change, the force that acts as a common denominator and accelerates other changes, is communications and information technology (CIT). Where nations were once connected through foreign ministries and traders, they are now linked to millions of individuals by fibre optics, satellite, wireless, and cable in a complex network without central control. These trends have resulted in considerable speculation about the future of diplomacy. Contributors include Andrew F. Cooper (University of Waterloo), Ronald J. Deibert (University of Toronto), Eytan Gilboa (Holon Institute of Technology and Bar-Ilan University, Israel), Steven Livingston (George Washington University), Evan H. Potter (Universty of Ottawa), Gordon Smith (University of Victoria), Peter J. Smith (Athabasca University), Elizabeth Smythe (Concordia University College of Alberta), and Allen Sutherland (Government of Canada).

Mass communications and advances in communications technology pose fundamental challenges to the traditional conduct of diplomacy by reducing hierarchy, promoting transparency, crowding out secrecy, mobilizing global social movements, and increasing the importance of public diplomacy in international relations. But the primary source of change, the force that acts as a common denominator and accelerates other changes, is communications and information technology (CIT). Where nations were once connected through foreign ministries and traders, they are now linked to millions of individuals by fibre optics, satellite, wireless, and cable in a complex network without central control. These trends have resulted in considerable speculation about the future of diplomacy. Contributors include Andrew F. Cooper (University of Waterloo), Ronald J. Deibert (University of Toronto), Eytan Gilboa (Holon Institute of Technology and Bar-Ilan University, Israel), Steven Livingston (George Washington University), Evan H. Potter (Universty of Ottawa), Gordon Smith (University of Victoria), Peter J. Smith (Athabasca University), Elizabeth Smythe (Concordia University College of Alberta), and Allen Sutherland (Government of Canada).

The study concentrates on changes in Canada''s approach to European integration after the watershed of 1989, examining the 1990 EC-Canada Transatlantic Declaration and the emergence of a Single European Market in 1993. Finally, it outlines the choices available to Canadian policy makers in the late 1990s as they sought to widen relations with the EU by proposing a trans-Atlantic free trade zone. This book details important stages in the evolution of Canada-EU economic, political, and security relations, a bilateral relationship that is destined to grow closer in the years ahead.

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada''s soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada''s sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country''s public diplomacy, Branding Canada offers policy advice on Canada''s approach and advances the thinking on public diplomacy in general.

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada''s soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada''s sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country''s public diplomacy, Branding Canada offers policy advice on Canada''s approach and advances the thinking on public diplomacy in general.

Since the end of the Cold War, competition among states has been waged along economic rather than ideological or military lines. In Canada, as elsewhere, this shift has forced a rethinking of the role of intelligence services in protecting and promoting national economic security. The scholars and practitioners featured here explore the aim, existing mandate, and practical applications of economic espionage from a Canadian and comparative perspective, and present a range of options for policy-makers. Economic Intelligence & National Security examines the laws in place to thwart economic spying, and the challenges and ethical problems faced by agencies working clandestinely to support their national private sectors.

Multinationals in the Global Political Economy looks at the new diplomacy between the multinational firm and the nation-state, focusing on the interdependencies, conflictual and co-operative, between the two primary actors in the global economy. An international group of scholars (the United Kingdom, the United States, Canada and Sweden) from a variety of disciplines (international relations, political science, public policy, economics and business studies) discuss the theory and practice of MNE-state relations in the 1990s.