Evelyn Ehrlich – författare

From 1940 to 1944 the French cinema thrived both economically and artistically under the Nazi occupation. Despite the harsh and grim conditions of defeat, the French film industry produced many good films and a few enduring classics, including Carne's Children of Paradise, one of the most beloved of all French films. Cinema of Paradox reveals, for the first time in English, the difficult course of French filmmaking from the declaration of war in 1939 through four years of misery to France's liberation in 1944. Evelyn Ehrlich examines the conditions of filmmaking as they reflected the larger political, cultural, and social context within occupied France. And, using previously unexamined German documents, she also looks at the French film business from the occupier's perspective, showing how the Nazis actually encouraged the French to maintain their high cinematic standards to achieve German economic and propaganda goals. Cinema of Paradox goes beyond the old cliches about resistance films versus collaborationist films and in doing so is very much in line with new sophisticated methods of viewing the French experience in World War II.The book is filled with the famous names of the French cinema: performers such as Jean-Louis Barrault, Simone Signoret, and Harry Baur; directors including Bresson, Carne, and Clouzot; and the films themselves, including Les Dames du Bois de Boulogne and Le Corbeau. Based on interviews with French filmmakers of the period and on considerable research into French and German sources, Cinema of Paradox will be of interest not only to film historians but to those interested in the history of modern French and Jewish studies as well.

The roadmap to success for financial professionals using real-world examples, practical how-to''s, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros

The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities.

Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn''t, the book demonstrates how to effectively utilize the marketer''s toolbox—from advertising and public relations to social media and mobile marketing.

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The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.