Evelyn Friedel – författare

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1 produkter

1. 

   Price Elasticity

   Research on Magnitude and Determinants

   Av Evelyn Friedel

   Inbunden, 2014

   755 kr

   Lägg i varukorg

   Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude …