Evgeniya Lukinova – författare
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4 produkter
Consumer Decision-Making, Analytics and AI
Av Andrew Smith, Evgeniya Lukinova m. fl.
Inbunden, 2025
2433 kr
Lägg i varukorg
Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our …
Consumer Decision-Making, Analytics and AI
Av Andrew Smith, Evgeniya Lukinova m. fl.
Häftad, 2026
725 kr
Lägg i varukorg
Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our …
Consumer Decision-Making, Analytics and AI
Av Georgiana Nica-Avram, James Goulding m. fl.
E-bok, 2025
838 kr
Lägg i varukorg
Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our …
Consumer Decision-Making, Analytics and AI
Av Georgiana Nica-Avram, James Goulding m. fl.
E-bok, 2025
856 kr
Lägg i varukorg
Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our …