F. Zeynep Bilgin – författare

This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.