This open access volume employs case studies in selected African countries to investigate the emergence and evolution of sustainable entrepreneurship within the continent. Utilizing a comparative approach, it integrates management, neo-institutional, and entrepreneurship theories to fully understand the meanings and practices of sustainable entrepreneurship across diverse African contexts. Though often viewed as homogenous, entrepreneurship practices in Africa exhibit variations shaped by cultural beliefs. Contributions explore three streams: individual (vision, emotion, rationality, and values and norms), organizational (entrepreneurial orientation, MSP, internal culture, routines), and context (opportunities, industry culture, isomorphisms). Drawing insights from experiences in South Africa, Kenya, Nigeria, Ghana, Morocco, Uganda, and Zimbabwe, this book is a valuable resource for researchers and policymakers focusing on the development of sustainable entrepreneurship in Africa.

This open access volume employs case studies in selected African countries to investigate the emergence and evolution of sustainable entrepreneurship within the continent. Utilizing a comparative approach, it integrates management, neo-institutional, and entrepreneurship theories to fully understand the meanings and practices of sustainable entrepreneurship across diverse African contexts. Though often viewed as homogenous, entrepreneurship practices in Africa exhibit variations shaped by cultural beliefs. Contributions explore three streams: individual (vision, emotion, rationality, and values and norms), organizational (entrepreneurial orientation, MSP, internal culture, routines), and context (opportunities, industry culture, isomorphisms). Drawing insights from experiences in South Africa, Kenya, Nigeria, Ghana, Morocco, Uganda, and Zimbabwe, this book is a valuable resource for researchers and policymakers focusing on the development of sustainable entrepreneurship in Africa.