Fatih Sinan Esen - Böcker

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing.

This book has a multidisciplinary approach to Metaverse studies and the relevance of Metaverse with the current and popular topics that concern society and how it will change them in the future. In addition, academic texts are included since not much scientific content is available in this field. In short, there are sections in the book that everyone will find useful. Most importantly, the topics are grouped under four main parts. The first is the Introduction, where the main issues are explained. In the second section—Technical Topics, the technological infrastructure of the subject is explained, followed by section three where the social and human dimensions of Metaverse are explained. The fourth and final section is on Industrial Applications.