Fei Li - Böcker
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5 produkter
5 produkter
348 kr
Skickas inom 3-6 vardagar
Wellbeing Marketing
How organizations and brands can thrive by elevating the human experience
Häftad, Engelska, 2026
214 kr
Kommande
In an era where "profit maximization" has often become a demon that justifies deceptive tactics and the exploitation of stakeholders, Wellbeing Marketing emerges as a transformative philosophy for the modern organization. For too long, marketing has been dismissed as a mere gimmick to coerce consumers into buying more at higher prices. This book shatters that cynical paradigm, arguing that the true purpose of any organization – be it a corporation, school, or hospital – is to create happiness and make the world a better place. By shifting the focus from short-term financial gains to the genuine creation of value for customers and stakeholders, businesses can escape the "myth of rapid growth" that often leads to ethical crises and brand ruin. This book demonstrates that profit and happiness are not mutually exclusive; rather, when an organization aligns its mission with the pursuit of wellbeing, it achieves a sustainable "unity of knowledge and action" that benefits society as a whole.Through fascinating case studies of global giants like Disneyland and Walmart, alongside unique "small but beautiful" enterprises like Nakagawa Masashichi Heirloom Store, readers will discover how any industry – from heavy steel to delicate fashion – can foster a sense of joy and lasting happiness. Wellbeing Marketing is more than a management textbook; it is a call to return to the "social man" hypothesis, offering a roadmap for leaders who wish to build respected brands that thrive by elevating the human experience.
1 638 kr
Skickas inom 10-15 vardagar
Service engineering is increasingly posing challenges to traditional software engineering methodologies including specification, modeling, architecture, and verification, just to name a few. On the other hand, the latest advancements in software engineering are continuously leveraged in Service Engineering research, especially in the design and implementation of service-oriented systems. Several mutual impacts between service engineering and software engineering could be observed in the last decade, and many research efforts have been devoted to the field. However, in spite of the considerable efforts and significant contributions, few have attempted to summarize the research results systematically.
1 638 kr
Skickas inom 10-15 vardagar
Service engineering is increasingly posing challenges to traditional software engineering methodologies including specification, modeling, architecture, and verification, just to name a few.
Four Masters of Chinese Storytelling
Full-length Repertoires of Yangzhou Storytelling on Video
Inbunden, Engelska, 2004
855 kr
Skickas inom 7-10 vardagar
This volume has its origins in the project 'Large-scale Registration of Chinese Storytelling', which involved the recording on film of 360 hours of performances by the four masters of Yangzhou storytelling, Dai Buzhang, Fei Zhengliang, Gao Zaihua and Ren Jitang.Four sets of these films have been deposited (in Washington D.C., Taipei, Beijing and Copenhagen) so that future generations of scholars will have access to this unique material.The purpose of Four Masters is two-fold: first, it functions as a guide to the collections in situ (and one, moreover, that by its availability in libraries worldwide will promote further research into this material); second, with its introductory chapters, teller autobiographies, performances and catalogue entries (plus the audio-visual material), it stands as an independent and valuable contribution to research in Asian oral traditions.With all text appearing in both English and Chinese and with its subject matter brought alive by a wealth of photographs plus 60-minute film on VCD, this volume promises to be a classic work in its field.