Ferdinando Pennarola – författare

A new wave of digital technologies has impacted the business world like a tsunami. But after a first phase characterized by hype and unrealistic expectations, there is now a shared need for a better understanding of how to create real and sustainable value by adopting these technologies. This book suggests a pragmatic approach to value creation by embracing the post-digital mindset: a more mature attitude toward digital innovation focused on putting these technologies at work rather than marveling at them. After the illustration of a post-digital manifesto, the book explores all the key topics and tools that are relevant for the decision makers in this context. 

Digital technologies can have a profound impact on modern organisations, changing the way they operate, communicate, cooperate, and deliver value to stakeholders. This book gathers the selected and revised best papers presented at the annual conference of the Italian Chapter of AIS, which took place in Catanzaro in October 2022. It offers a comprehensive overview of the impacts of emerging digital technologies, such as AI, machine learning, blockchain, and Industry 4.0, on organisations and industries.