F.H. Rolf Seringhaus – författare

Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export development and promotion field play a facilitating role in this process. Their mandate is to enhance the know-how of exporters and thereby assist foreign market entry, development and expansion. The interaction between these public organizations and the companies they exist to serve is the subject of this book. The book is wide-ranging and up-to-date. The work ofresearchers from 11 countries (in both the developed and developing world) is represented which means that a variety of perspectives are contained in the book. These contributions present the latest thinking on this important matter. The authors of each chapter are objective in their approach. Consequently, considerable attention is paid to the performance of the public organization support programs and activities. Each researcher comes to his/her own conclusions based on the individual work undertaken, but readers will fmd that certain common themes run through many ofthe chapters. The key objectives of the book are: 1. To provide academic researchers with a current and comprehensive treatment of the role played by public organizations in export development and promotion. 2. To expose professional readers (officials in relevant public organizations, consultants in the private sector or in international agencies) to a view of their field of interest that might be broader and more critical than normal.

Government Export Promotion (1990) focuses on an extremely important international trade and economic issue: the role and impact of government export promotion. The efforts of governments to support companies in both the developed and developing world are described, and the impact of this support on exporting activities and programmes. It examines the approaches and methods, as well as the underlying philosophies and strategies, of government export promotion worldwide. It reviews the economic and competitive context within which these efforts take place, and identify future challenges facing government officials and managers, suggesting how government export promotion can be made more effective in the public and private sectors.

Government Export Promotion (1990) focuses on an extremely important international trade and economic issue: the role and impact of government export promotion. The efforts of governments to support companies in both the developed and developing world are described, and the impact of this support on exporting activities and programmes. It examines the approaches and methods, as well as the underlying philosophies and strategies, of government export promotion worldwide. It reviews the economic and competitive context within which these efforts take place, and identify future challenges facing government officials and managers, suggesting how government export promotion can be made more effective in the public and private sectors.

Government Export Promotion (1990) focuses on an extremely important international trade and economic issue: the role and impact of government export promotion. The efforts of governments to support companies in both the developed and developing world are described, and the impact of this support on exporting activities and programmes. It examines the approaches and methods, as well as the underlying philosophies and strategies, of government export promotion worldwide. It reviews the economic and competitive context within which these efforts take place, and identify future challenges facing government officials and managers, suggesting how government export promotion can be made more effective in the public and private sectors.

Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export development and promotion field play a facilitating role in this process. Their mandate is to enhance the know-how of exporters and thereby assist foreign market entry, development and expansion. The interaction between these public organizations and the companies they exist to serve is the subject of this book. The book is wide-ranging and up-to-date. The work ofresearchers from 11 countries (in both the developed and developing world) is represented which means that a variety of perspectives are contained in the book. These contributions present the latest thinking on this important matter. The authors of each chapter are objective in their approach. Consequently, considerable attention is paid to the performance of the public organization support programs and activities. Each researcher comes to his/her own conclusions based on the individual work undertaken, but readers will fmd that certain common themes run through many ofthe chapters. The key objectives of the book are: 1. To provide academic researchers with a current and comprehensive treatment of the role played by public organizations in export development and promotion. 2. To expose professional readers (officials in relevant public organizations, consultants in the private sector or in international agencies) to a view of their field of interest that might be broader and more critical than normal.