Foued Cheriet - Böcker
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4 produkter
4 produkter
Management et marketing du vin
Opportunités pour les entreprises et enjeux pour la filière
Franska, 2021
1 583 kr
Skickas inom 5-8 vardagar
Management Et Marketing Du Vin 2: Comprendre Les Enjeux Et Les Nouvelles Opportunitã(c)S Pour La Filière Vigne Et Vin
Häftad, Franska, 2023
1 899 kr
Skickas inom 5-8 vardagar
Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
Inbunden, Engelska, 2020
1 738 kr
Skickas inom 7-10 vardagar
This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
Wine Management and Marketing, Volume 2
Responses of the Industry to Crises and New Expectations
Inbunden, Engelska, 2024
1 612 kr
Skickas inom 7-10 vardagar
With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.