Francesco Polese – författare

This book delves into the intricacies of transformative processes, focusing particularly on radical and disruptive changes that shape markets, social systems, organizations, cities, and service ecosystems. In a world characterized by turbulence, unpredictability, and complex challenges, managers and marketers are tasked with navigating change and driving progress. Drawing on frameworks, typologies, and insights from diverse theories—including complexity theory, emergence theory, and service-dominant logic—this book equips academics and practitioners with the tools to analyze, understand, and facilitate the transformation of their systems. Rooted in research and discussions from international academic events such as the Naples Forum on Service and the Forum of Markets and Marketing, this book offers invaluable guidance for those seeking to design sustainable transformations in today''s dynamic landscape.

This book targets the critical issue of decision making in uncertain conditions and situations. The aim is to increase readers’ understanding of complexity and of socio-economic interactions through the application of systems thinking perspectives. Among the various areas and topics addressed are complexity and sustainable management, markets as complex adaptive systems, the impacts of psychological and emotional factors upon value co-creation exchanges, and ICT enablers of service network performance and service exchange fulfillment. Thanks to the chosen perspectives, all of which are based on different systems research streams, the book will support more consistent and robust decisions, leading to sustainable, wise, and viable systems dynamics. It will aid managers, practitioners, and consultants in their decision-making processes and will also be of interest for academics and scholars in management, systems, computer science, engineering, and marketing.