Francesco Rullani – författare

The advent of Internet marked a significant change in how users and customers can be involved in the innovative process. History is rife with examples of how users innovate, but Internet and its associated communication technologies brought radically new means for individuals to interact rapidly and at little cost in communities that spur new innovations. These communities are initiated and governed by people that differ in their motivations for taking part and participate to varying degrees. Such communities are outside the immediate control of companies seeking to develop open innovation strategies aimed at harnessing their work. This book brings together distinguished scholars from different disciplines: economics, organization theory, innovation studies and marketing in order to provide an improved understanding of how technological as well as symbolic value is created and appropriated at the intersection between online communities and firms. Empirical examples are presented from different industries, including software, services and manufacturing. The book offers food for thought for academics and managers to an important phenomenon that challenges many conventional wisdoms for how business can be done. This book was published as a special issue of Industry and Innovation.

This book addresses marginalization as a form of disempowerment – social, economic, and political exclusion that prevents people from realizing their potential. In response, it explores how organizations can foster empowerment, focusing on Social Business Hybrids (SBHs), which use market-based strategies to activate the economic capabilities of marginalized people. However, such empowerment only succeeds under specific conditions, especially in relation to the environments – or "loci" – where SBHs operate.The book aims to understand both the transformative actions SBHs undertake and the contexts in which these actions occur. Drawing from the Capabilities Approach (Sen, Nussbaum, Kabeer) and Community Psychology (Rappaport), the authors develop a framework integrating two key concepts: The empowering role of organizations and an ecological perspective that considers the relevance of social spaces.They identify two main types of SBH actions: "creation empowerment" and "access empowerment", and two types of empowerment spaces: "safe spaces" and "open spaces for reconnection". These dimensions come together in the proposed SBH Empowering Matrix, which outlines four strategies – safe creation, open creation, safe access, and open access. Each is illustrated through a dedicated case study, providing practical insights into how SBHs can unlock the potential of marginalized people.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC BY-NC-ND) 4.0 license.