François Vellas – författare
Visar alla böcker från författaren François Vellas. Handla med fri frakt och snabb leverans.
4 produkter
International Tourism
An Economic Perspective
Av François Vellas, Lionel Bécherel
Häftad, 1995
342 kr
Lägg i varukorg
This is a text for students of international tourism at HND and undergraduate level. It looks at a number of aspects of tourism: market trends and forecasts, the economic impact of tourism, the role of marketing and finance, organisations and policies. International cases are used throughout the …
International Marketing of Travel and Tourism
A Strategic Approach
Häftad, 1999
1100 kr
Lägg i varukorg
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have …
International Tourism
An Economic Perspective
Av François Vellas, Lionel Bécherel
E-bok, 1995
369 kr
Lägg i varukorg
This is a text for students of international tourism at HND and undergraduate level. It looks at a number of aspects of tourism: market trends and forecasts, the economic impact of tourism, the role of marketing and finance, organisations and policies. International cases are used throughout the …
International Marketing of Travel and Tourism
A Strategic Approach
E-bok, 2016
1204 kr
Lägg i varukorg
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have …
