Frank Rose – författare

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

Psychologists, economists, advertising and marketing mavens—for decades, they failed to register the power of narrative. Most scientists considered stories frivolous. Economists were knee-deep in theory. Marketers wanted to cut to the sales pitch. Yet stories are key to how we comprehend the world and our place in it.In The Sea We Swim In, Frank Rose leads us to a new understanding of storytelling and its role in our lives. Building on insights from cognitive psychology and neuroscience, he shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand this way of thinking. From Warby Parker to The Walking Dead, Rose shows how they design and implement complex narrative ecosystems for interconnected digital worlds—and how you can do the same.

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.Whether we’re aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers—character, world, detail, voice—can unlock a way of thinking that’s ideal for an age in which we don’t passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told.Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans—and how you can do the same.

The Internet provides an infrastructure that makes the steadily increasing amount of information accessible efficiently, quickly, and inexpensively. Closely connec­ ted with this opportunity is the danger that the available information will over­ charge the individual information seeker''s capability to process the information and to judge its quality. In this situation, information intermediaries can take upon the role of an expert and a guarantor of quality similar to intermediaries in markets for physical goods or finances. Thus, information intermediaries can be a trust­ worthy, information processing third party, mediating between information seekers and information sources. The current technological development has created information technologies that are capable to efficiently process large amounts of information. However, the pro­ vision of intermediation services necessitates a thorough examination of the basic principles underlying the economics of information intermediaries as well as a sound foundation on information technologies. The present work by Frank Rose addresses the fundamental question concerning the economics of information intermediaries by means of an abstract model. The model focuses on services that concentrate on the search and mediation of information, and identifies the essential influencing factors of the intermediary''s environment. The model is then employed to investigate the impact of environmental conditions on the information intermediary on the one hand, and the optimal strategy of the information intermediary as a reaction to environmental conditions on the other hand.

Es scheint, als sei die Frau auf dem Weg aus der Küche hin zur Emanzipation in die "Gletscherspalte" der eigenen Unzufriedenheit gestürzt. Aber anstatt sich aus dem Abgrund zu befreien, zieht sie in Ihrem Unglück ihren Partner noch mit ins Verderben.Dieses Buch zeigt unerschrocken weibliche Wesenszüge auf, die unverschämter und berechnender nicht sein könnten, andererseits erst durch die Gutmütigkeit und Dumm-heit des Mannes ermöglicht werden.So geht es z.B. um den Einsatz von "Sex als Waffe" um an den Mann gestellte Forderungen finanzieller Art durchzusetzen, wie auch den Einsatz der eigenen Kinder als quasi "Geiseln" und natürlich, anstatt echte Emanzipation im Sinne von Eigenständigkeit und Unabhängigkeit zu leben, knallhart weiterhin ganz ungeniert die männliche Versor-gerrolle einzufordern.Aber dieses Buch will nicht negativ sein, im Gegenteil es soll Männer aus ihrer Unsicherheit befreien und ihre neue Rolle als gleichwertiger Partner aufzeigen sowie Frauen wirklich emanzipieren, um gemeinsam ein glückliches Leben führen zu können, das auf Demokratie und Gegenseitigkeit basiert.Im Zuge dessen werden diverse Missverständnisse, die auch heute noch zwischen den Geschlechtern bestehen, aufgedeckt und die ein oder andere weit verbreitete Lebenslüge entlarvt!Der Leser befindet sich auf dem Weg zur echten Emanzipation beider Geschlechter!

The Internet provides an infrastructure that makes the steadily increasing amount of information accessible efficiently, quickly, and inexpensively. Closely connec­ ted with this opportunity is the danger that the available information will over­ charge the individual information seeker's capability to process the information and to judge its quality. In this situation, information intermediaries can take upon the role of an expert and a guarantor of quality similar to intermediaries in markets for physical goods or finances. Thus, information intermediaries can be a trust­ worthy, information processing third party, mediating between information seekers and information sources. The current technological development has created information technologies that are capable to efficiently process large amounts of information. However, the pro­ vision of intermediation services necessitates a thorough examination of the basic principles underlying the economics of information intermediaries as well as a sound foundation on information technologies. The present work by Frank Rose addresses the fundamental question concerning the economics of information intermediaries by means of an abstract model. The model focuses on services that concentrate on the search and mediation of information, and identifies the essential influencing factors of the intermediary's environment. The model is then employed to investigate the impact of environmental conditions on the information intermediary on the one hand, and the optimal strategy of the information intermediary as a reaction to environmental conditions on the other hand.

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world—people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.